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Q&A with Alex Urban (MA ’12), TOUR Championship Executive Director

Alex Urban (MA ’12) is living his childhood dream: this past May, the PGA TOUR named Alex executive director of the TOUR Championship. After falling in love with the sport of golf early in life, he now plans, facilitates and advocates for one of the most prestigious golf tournaments in the United States. The TOUR Championship is truly Alex’s perfect workplace, and why wouldn’t it be? It’s full of Bulldogs!

The TOUR Championship runs August 24 – 28, the first under Alex’s leadership (want to go? Here’s how to do that). Ahead of the big event, Alex generously took some time to answer a few questions about his time at UGA, the PGA TOUR, and everything in between.

Q: What is your first UGA memory?

A: My first memory is walking into the Grady College when I was touring colleges for grad school and being instantly amazed by the campus and the facilities. I was, at the time, choosing between UGA and UF, and thankfully, there is no doubt in my mind that I made the best possible decision.

Q: Where did you spend most of your time on campus?

A: When I was on campus, I was mainly in the Grady College of Journalism and Mass Communication. I love that part of campus because it’s right there by the Tate Student Center and, of course, Sanford Stadium. Outside of Grady, I did spend a decent amount of time at the Zell B. Miller Learning Center and the Main Library – graduate school requires a lot of reading and writing! As a former competitive swimmer, the 50-meter pool in Ramsey was awesome too.

Q: As you progressed in your career, what was the most valuable lesson from UGA that you carried with you?

A: I learned so many things in my time at UGA—both in and outside of the classroom. One thing that has really stuck with me is the value of measuring progress and success. For example, when we evaluate marketing campaigns or tactics, it’s easy to fall into the trap of just guessing what is working and what is not. It’s so important to create accurate ways to measure output both pre- and post-implementing tactics so you work with the best information to make decisions.

Also, the value of listening is something I am always being reminded of. There are a lot of smart people in the world, and teams operate so much better when leaders get out of the way and listen. There is nothing more important than listening – to a similar point above, listening allows you to get the full picture before making strategic decisions.

Q: What is the best thing about being executive director for the TOUR Championship?

A: Very few people in the world get to say they work in their dream job, and I am one of the lucky members of that club. When I was 15 and thinking about what I might do for a living, I knew it was a dream to work in sports, but then to work in my favorite sport is special. I love the sport of golf so much and this job. I feel like I get to make my own mark on the history of the game and make a positive impact on our community.

Q: How often do you hear “Go Dawgs” from players and other PGA TOUR staff?

A: All the time! As you might imagine, there are a ton of Dawgs that work for the PGA TOUR, especially with it being headquartered not too far away in Ponte Vedra Beach outside of Jacksonville. I was at our headquarters for five years, and of course, the Georgia-Florida game is a can’t-miss event every year. As far as our players, there are so many on TOUR that you can’t go too long without running into a Dawg.

I was lucky enough to be working the Sony Open in Oahu during the first national championship game against Bama and helped set up the bet between Kevin Kisner and Justin Thomas where the loser had to wear the winner’s jersey for a hole during the Pro-Am. While it was a sad week for UGA that time, Kevin was a good sport. There have been a lot of happy Dawgs at the PGA TOUR since January!

Q: What does your day-to-day look like in your job?

A: I get asked this all the time, and it’s so hard to answer because it changes so much depending on the time of year or even the day of the week. We put on a small city to operate a world-class tournament like the TOUR Championship, so on any given day, we might be working with one of our proud partners – Southern Company, Coca-Cola and Accenture – or doing budgeting, marketing, speaking engagements, operational build items, signage, community outreach, permitting—the list goes on. It is truly impossible to get bored in a role like this given the breadth of the job.

Q: What does the volume of UGA golfers on tour say about the program Coach Haack runs?

A: It says three things in my mind:

  1. Coach Haack knows how to identify great players.
  2. He knows how to coach them so that they grow into PGA TOUR-level players.
  3. UGA is an ideal place to hone a player’s skill.

It is truly amazing what Coach Haack has been able to accomplish, and the ever-growing, already huge list of Dawgs on TOUR highlights that. I teed it up a few times at the University Golf Course, and it’s obviously a pretty good test of golf!

Q: How does the PGA TOUR involve itself in philanthropy in the communities it touches?

A: Throughout the season, PGA TOUR events generate millions of dollars for the communities they play in, and none underscore the importance of that more than the TOUR Championship here at East Lake. Since 1998, the tournament has generated more than $42 million in charitable donations to the East Lake Foundation, the First Tee of Metro Atlanta, Purpose Built Communities and a few other local charities. These charities directly impact the community immediately surrounding the course—what the East Lake Foundation and the Cousins family have been able to accomplish to improve this area is remarkable.

You look at the construction of an impressive building like the Drew Charter School, and you can see that charitable impact at work—it isn’t just a number. And those things all work in concert to make the city of Atlanta and East Lake a better place to live. We take that responsibility very seriously. Every year, two First Tee of Metro Atlanta students earn the right to hit the opening tee shot on Thursday through a series of essays, interviews and golf tournaments. It is such a special way to start the week and highlight our commitment to this community.

 

Thank you to Alex for spending some time with us and giving us a peek into the working life of a Bulldog running the TOUR Championship! Find tickets to the event on their website, and watch the top 30 PGA TOUR players compete at East Lake Golf Club from August 24 – 28. Stay informed by following the official TOUR Championship on Facebook, Twitter and Instagram.

Welcome to Savannah, Bulldogs!

The University of Georgia Class of 2021 will send a wave of red and black from coast to coast when they depart the Classic City. With the help of alumni across the country, we curated guides to a few cities to which new grads may move to when they leave the Classic City. Welcome to the city, Bulldogs!  


Savannah, Georgia, is known for its rich history, natural beauty, and for being an economic hub with a small-town feel. Entangled with Spanish moss and drenched in the history of the American South, a Bulldog can explore Savannah’s network of city squares or cruise the estuaries of coastal Georgia. UGA alumni Lindsey Wilmot (ABJ ’11), Jason Jones (AB ’01) and Ann McGuire Lerch (ABJ ’97) share how Bulldogs can feel welcome in the Hostess City of the South.

Favorite part about living in Savannah

“Savannah has everything you could want — a downtown with shopping and restaurants, the beach nearby and rivers.” – Lindsey

“Savannah has a variety of settings like the marshes and rivers, the ocean and beach and historic neighborhoods. It’s perfect for urban life, island life or country life.” – Ann

How do you spend a free day in Savannah?

“Out on the boat.” – Jason

“Going to the beach or downtown for brunch and shopping.” – Lindsey

Savannah’s riverfront boasts views of the Savannah River and ships traveling to the Port of Savannah.

What makes Savannah special?

“The weather is usually great year-round, so there are lots of opportunity to get outdoors.” – Lindsey

“There is so much preserved history and beauty in Savannah and the surrounding areas. From before the Revolutionary War to the Civil War to the Civil Rights Movement, Savannah has played a big part in history.” – Ann

One thing people may not know about Savannah.

“There is no open-container law within the downtown historic district. You can enjoy a to-go cocktail and walk about!” – Ann

Savannah’s best cup of coffee?

The Coffee Fox.“– Jason

“Franklin’s.” – Ann

“Blends.” – Lindsey

What are your favorite local parks?

“Forsyth Park.” – Jason

Monterey Square and Madison Square.” – Ann

Tybee Island’s Rails-to-Trails Conservancy.” – Lindsey

The fountain in Forsyth Park is surrounded by green space and walking paths.

Best place to catch live music in Savannah.

“Victory North.” – Jason

“The Lucas Theatre.” – Ann

Savannah is known for its _____.

“Southern hospitality.” – Jason

“Annual St. Patrick’s Day parade.” – Lindsey

Favorite in-person alumni event hosted by your alumni chapter.

“I enjoy the UGA night at historic Grayson Stadium for a Savannah Bananas baseball game.” – Ann

Where do Bulldogs go when it’s Saturday in Athens?

“Coach’s Corner.” – Jason

“B&D Burgers Downtown.” – Lindsey

Located on Georgia’s coast, residents of Savannah can spend time exploring Georgia’s marshes and rivers.

Name a well-known UGA graduate who lives in or is from Savannah?

“Uga, UGA’s mascot” – Ann

“Sonny Seiler (BBA ’56, JD ’57), the owner of Ugas through the years” – Jason

Advice for a Bulldog new to Savannah?

“Put on some walking shoes and get lost exploring the historic district of Savannah.” – Jason

“Join clubs like the local UGA Alumni Chapter or local gyms. People are friendly, and after a while you’ll make new friends and recognize familiar faces. Savannah is a small town. Everyone knows everyone.” – Lindsey

“Explore downtown and Tybee Island, join one of the many young professional groups like the Telfair Museum’s William Jay Society or the Metropolitan Rotary, and attend as many Savannah Alumni Chapter events as you can for networking with alumni of all ages and professional backgrounds.” – Ann


To keep up with the Savannah Area Chapter of the UGA Alumni Association, you can follow along on Facebook (UGA Alumni Savannah Chapter), Instagram (@ugasavalumni) and Twitter (@SavannahUGAAlum).

Check out similar guides to the following cities:

Bringing UGA to Charleston and Savannah

On May 21 and May 22, the UGA Alumni Association brought Athens to Savannah and Charleston to remind local alumni that their Bulldog community is wherever they are.

Want to see what the night was all about? Check out our Instagram highlights of both receptions:

Savannah

We kicked things off at the Perry Lane Hotel on its Peregrin Rooftop. Over 150 alumni and friends joined us for a memorable evening overlooking historic Savannah.

UGA alumni and friends converse on Perry Lane Hotel's rooftop.

While we were greeted with high temperatures, the stunning venue and an amazing turnout meant great conversations took place between Savannah alumni–from those who grew up there to those who had lived there for only a few weeks.

UGA Alumni and friends gather at the Perry Lane Hotel overlooking historic Savannah.

Nothing finer than a rooftop full of 150 new friends in red and black, right?

UGA Alumni from Savannah pose for a photo.

View Savannah Photo Gallery

 

Charleston

The next evening in Charleston we greeted local alumni with air conditioning, and shrimp and grits in part of the renowned Cigar Factory called The Cedar Room.

UGA alumni and friends gather in the Cedar Room in Charleston, SC.

Behind the scenes, our Charleston Alumni Chapter President Stephen Scates filmed a shout-out for our Instagram story highlight (linked to above).

UGA Charleston Chapter President Stephen Scates records a video for Instagram.

Executive Director of Alumni Relations Meredith Gurley Johnson (BSFCS ’00, MED ’16) shared news from campus, including announcing the UGA Mentor Program, a university-wide mentorship program that will connect students with alumni (alumni can begin signing up in mid-June).

Executive Director Meredith Gurley Johnson presents at UGA in Low Country event.

Somewhere between the giphy station and tacos, the Bulldog community in the Low Country grew a little closer. If you missed either of these receptions, make sure you’re aware of future events by signing up for your local chapter listserv on the Savannah or Charleston chapter pages.

Reception attendee laughs during remarks.

View Charleston Photo Gallery

 

Upcoming Events

Looking for the next fun chance to connect with fellow Bulldogs? The Savannah Chapter will host a UGA Night at the Savannah Bananas on July 16. The Charleston Chapter is hitting the water with their third annual sunset cruise on June 14 with local BBQ catered by Home Team–sign up today so you don’t miss out!

 

Female Run Bulldog 100 Company: A Signature Welcome

In 2013, Lindsay Bissell Marko (BBA ’07) was moving from New York City to Charleston, South Carolina, to join her husband in the South. She was soon to be the maid of honor for her best friend, Emily Howard Slater (BS ’07). Lindsay was given the opportunity to help create welcome gifts for the wedding guests. As she collaborated with Emily to create those gifts, a unique business idea was born.

In 2014, A Signature Welcome emerged as a luxury wedding welcome gift company. Five years later, A Signature Welcome is now a thriving gifting company that curates gifts for any celebration, domestically or internationally.

“We curate gifts that celebrate,” said Lindsay, “We like to say, anything wedding, corporate, or everyday, we’re here to help with any gifting need.”

A Signature Welcome packaged and sent more than 6,000 gifts in 2018. It continues to grow in gifting numbers and clients. Some of the company’s most notable gifting projects have included custom gifts for the Carolina Panthers, U.S. Secretary of Treasury Steve Mnuchin’s wedding, Florida Gov. Ron DeSantis’s inauguration and the wedding of Martha Stewart’s niece. A Signature Welcome has recently been chosen to curate VIP welcome gifts for the 2019 NBA All-Star weekend in Charlotte. A Signature Welcome also has been named a 2019 Bulldog 100 company, meaning it is one of the 100 fastest-growing businesses owned or operated by a UGA alumnus this year.

Relive your glory (Glory) days!

Emily claims the experience and lessons from mentors are a large reason their business has been successful.

“Working under inspiring managers in the past, seeking mentors, and both of us having seven years of work experience under our belts were important things that we brought to A Signature Welcome,” said Emily. “Lindsay’s corporate experience blended with my small business background provided a unique dynamic to developing our company’s culture.”

After serving on the Terry Young Alumni board, Lindsay praises the Terry College alumni network as an aid for learning how to successfully run their company. “Through those four years on the board, I met so many incredible people,” said Lindsay. “I still keep in touch with some, both personally and professionally.”

As their gifting company continues to grow, these alumni encourage students and future entrepreneurs to understand what it means to be an entrepreneur and not to be discouraged about making mistakes. “It is super important to let your mistakes empower you,” said Emily. “Never take for granted the opportunity a mistake makes for you to grow as a business and as a leader.”

Looking to give a special someone a gift? Check out A Signature Welcome’s website to start the process of a finding that special, curated gift. Check out the Bulldog 100 website to see what other alumni-owned businesses made the list this year.