Mallory O’Brien (ABJ ’12) and the secret to a soapy success

mallory o'brien

Mallory O’Brien is a UGA alumna and the brain behind Irish Spring’s Twitter account. Photo: Peter Frey

While the Bulldogs earned a “W” versus Notre Dame last month, one surprising brand also took home a marketing ‘win.’ Irish Spring, a popular soap line, enjoyed 15 minutes of internet fame thanks to an idea from Mallory O’Brien (ABJ ’12), the co-vice president for the NYC Dawgs and a social media community manager at Colgate-Palmolive, Irish Spring’s corporate parent.

After Georgia-based grocery chain Dill’s Food City announced in a now-viral post that it wouldn’t sell Irish Spring prior to the game against the Fighting Irish, Mallory had some great ideas that led to the brand reacting accordingly. 

no irish springs

A photo from the Dill City Food Facebook post that went viral.

Though there had never been a reason for Irish Spring to need a Twitter presence, this turned into the perfect opportunity to start a social media storm. Now verified with over 3,000 followers, the account has been an immediate success. 

In Irish Spring’s second tweet ever, the brand poked fun at the grocery store and claimed they were about to send a whole lot of soap to Athens. This gained almost 3,000 retweets and over 16,000 likes.

Irish Spring

Irish Springs sent quite a few packages to Athens. Photo via Irish Springs Twitter.

Irish Spring jumped head-first into the social media space, but followed only four accounts–the University of Georgia being one of them. But this wasn’t the brand’s only impact on the internet. Mallory suggested sending brand ambassadors to campus for that glorious–and crowded–football Saturday in Athens.

Irish Spring

Campus ambassadors for Irish Spring visited Athens with gifts. Photo via Irish Spring’s Twitter.

Who would have anticipated that a Bulldog was behind this campaign from ‘up north?’ Surprising as it may be, we know that all great things start at the University of Georgia.

Here’s to good, clean fun and a Georgia win!

Show off your red and black in style thanks to artist Melissa Mahoney (BFA ’87)

This article was written by Leigh Raynor Arndt.

All Bulldogs know that Saturdays in Athens are not for sweatpants. For those seeking a more refined gameday look, alumna Melissa Mahoney (BFA ’87) has designed a particularly stylish way to don your red and black. Her beautiful silk scarves have landed in the UGA Bookstore and embody Melissa’s love for her alma mater. The scarves’ combined artistry and practicality reflect the story of Melissa’s career–a path she began as a UGA student.

Melissa

Portrait of Melissa Mahoney (BFA ’87)

With several artists in her family, Melissa comes by her creative streak honestly. An Atlanta native, she now lives in Palo Alto, California. She’s led her own graphic design firm, Indigo Creative, since 1993. The success of her business now allows her to spend more time on another passion: painting.

Melissa’s scarf design uses high-energy swirls that run throughout her latest “Vortices” series, which is a collection of paintings and textiles. In addition to designing for UGA, she’s created scarves for Stanford and tech-juggernaut Google. And she’s been her own boss for more than 25 years. She attributes much of this success to the knowledge and skills she gained at UGA.

The Google scarf Melissa designed.

The Google scarf Melissa designed.

 

Melissa’s graphic design major and fine arts minor gave her practical know-how while allowing her to explore her artistic side. “Not all graphic designers can draw and paint, but these are great skills to have,” said Melissa. “They have helped me stand out in my field.”

After graduation, Melissa pursued graduate studies through UGA Cortona, a program that just celebrated its 50th anniversary. In Italy, Melissa was inspired by seeing in person the art that she’d studied for years. The trip also emboldened her. “Going to Italy gave me the courage to try new things and venture out,” said Melissa. Ultimately, her experience abroad led her to follow her dream of living in California.

After a few years working in Atlanta, Melissa packed up her belongings and drove across the country to the West Coast. With no job offer in tow, the move was risky. But the reward for her bravery has been a long career in California, the state that now “feels like home.”

Melissa continues to exhibit the courage she developed at UGA. A cold call and months of determination led to her Google scarf. A scarf for another tech giant will soon be on the way, too.

“There are so many ways to make a living as an artist,” Melissa said. “I’m lucky to do what I love. And I love sharing my passion. Seeing others enjoy my art brings me so much joy.”

UGA scarf

Melissa’s UGA scarf and more will be available at her pop-up shop at the UGA Bookstore in November.

 

Visit Melissa in Athens on November 22 and 23 for a “Scarf Pop-up” at the UGA Bookstore! Learn more.

And on Sunday, October 20, San Francisco Bulldogs can let their creative side loose during a workshop Melissa will lead at the Triton Museum of Art in Santa Clara.

 

Q&A with Trey Jarrard (AB ’93)

6/29/20: Renewvia continues to grow its work in Africa. Find out more on the company’s plans to expand in Kenya, Nigeria and all of Africa.

Trey Jarrard (AB ’93) is the CEO of Renewvia Energy. He founded Renewvia Energy in 2008 to develop solar power systems in financeable favorable regions across the United States. Under his leadership, the company expanded internationally in 2013 to develop utility-scale solar in Uruguay and then, hybrid and standalone solar photovoltaic and battery-powered microgrids in the Marianas Islands in 2016, Kenya in 2018 and Nigeria in 2019. Today, Renewvia operates under an expanded mission not only to add value to its U.S. clients, but also to improve the quality of life for people who live in power challenged areas while providing above market returns for investors.

Trey came to Athens recently to speak to several classes and tour campus. We asked him a few questions to find out more about what he does, his company and how his time at UGA shaped his professional path.

What made you want to start your own business? And why this particular business?

Opportunistic timing with target market. Specifically the activation of substantial commercial tax benefit for renewables in the US led me into the solar sector.

How did your time at the University of Georgia impact your professional and personal path?

Peer connections made at UGA directly introduced a unique track that would otherwise not have manifested in any form. One specific UGA connection changed my professional path completely from one sector over a short period of time that resulted in me identifying the current opportunity I am pursuing.

What is your favorite part of campus to revisit? What brings you back or keeps you connected to UGA?

The campus has grown so substantially over the last 25 years, some areas are difficult to recognize but old campus remains my favorite.

What are you most proud of professionally?

Being part of the initial funding of a large publicly traded company and starting an international company.

Many governments, non-profits, and individuals are working to create a more sustainable society and a more sustainable economy. Where do you see Renewvia fitting in to these efforts? What role can your work play in building a better future?

Renewvia is directly contributing to multiple governments in sub-Saharan to help solve poverty through provision of affordable and reliable sustainable power. Every solar microgrid Renewvia builds in Africa directly replaces a form of fossil fuel, disposable batteries or solid fuel, thus avoiding and reducing carbon emissions. Providing power in these communities directly impacts health, productivity, safety and gender equality. Improvements in each of these areas provides the people of these communities a critical element for improving quality of life in multiple forms.

If you could give one piece of advice to students, what would it be?

Meet as many people as you can, get to know them, learn from them and stay in touch.

Q&A With Aaron Luque (MBA ’16)

Aaron Luque (MBA ’16) is the CEO of EnviroSpark Energy Solutions, a company that specializes in the design and installation of electric vehicle charging station solutions. EnviroSpark was honored as a 2019 Bulldog 100 company, and Aaron is visiting campus this week to speak to entrepreneurship and sustainability classes, field questions from students and share his experience in both areas. We spoke with Aaron to learn a little bit more about him, his work, his UGA experience and how those three things intersect.

What made you want to start your own business? And why this particular business?

My work experience had previously always been in what would be considered a “big corporate” environment, complete with inefficiencies and red tape that would make it very difficult for me to best serve my clients. At the end of the day, I just wanted the freedom to be flexible and creative, and “best-fit” solutions for my clients. I wanted to recognize the uniqueness of each and every client and prospect, let them know they were special, and provide services with their needs in mind.

As cheesy as it sounds, I really did choose the sustainability sector out of an innate desire to leave the world a better place for future generations of humans and for life in general. Selling something you believe in is extremely fulfilling and comes easily and naturally, whereas selling something in which you don’t believe is difficult and unsatisfying.

You earned your MBA from UGA in 2016. Why did you choose to pursue that degree, and what impact has it had on your professional path?

Both of my companies had grown to a point where I needed to be thinking about business strategy and finance on deeper levels, and as a result I chose to enroll in the Executive MBA program. As an entrepreneur for the last 12 years, with no aspirations of working for anyone else anytime soon, the program has probably benefited me in different ways than it would for, say, someone who was simply looking to move up the corporate ladder. On a personal level, I’d have to say I personally got the most value from the finance and economic-related portions of the program, and the knowledge gained in those areas has significantly enhanced my ability to run my businesses.

What are you most proud of professionally?

The knowledge that my efforts and those of the teams I have built are having a major impact on the adoption rate and transition towards electric vehicles. EnviroSpark, a company self-funded and organically-grown, is directly responsible for the design and installation of over 10,000 electric vehicle charging stations across the United States and Canada. I cannot count the number of times one of my clients has called me up and told me they couldn’t believe how many people went out and purchased electric cars after we completed an installation at their office, hotel, apartment, condo, convenience store, etc. Knowing that we reached out to these locations, educated them about electric vehicles, designed a charging solution for them, implemented that solution, and then seeing the end result of increased electric vehicle ownership is extremely rewarding.

You’ve said that you’re passionate about sustainability. What do you see as your role—personally, professionally, or both—in creating a more sustainable society?

When I was first considering getting into the electric vehicle space I was thinking to myself “electric vehicles are amazing, why do more people not drive them?” After some research, it became very apparent there were two main reasons for this:

  1. Awareness – People simply didn’t know all the benefits of owning an electric car (I could go on for days on this topic).
  2. Range Anxiety – People were scared they would get stuck somewhere due to a lack of infrastructure (and rightfully so).

With that in mind l founded EnviroSpark with two primary goals:

  1. Learn as much as possible about all of the benefits of electric vehicle ownership and share this with as many people as possible
  2. Design and construct as many charging sites as possible. My hope was that every time someone saw one of our charging stations, they would be a little more comfortable with the idea of switching to an electric car.

If you could give one piece of advice to students, what would it be?

Whatever you do for a living, make sure it’s something you’re passionate about. Work is too much time of your life to be spent doing something you don’t love, and I’d venture to say it’s impossible for your overall quality of life not to be directly influenced by the level of satisfaction you have for your career.

 

40 Under 40 profile: Brooke Beach (ABJ ’11)

Brooke Beach

This article was originally posted on Grady’s site on August 27, 2019.

Grady College is proud to have four alumni recognized as 2019 40 under 40 honorees, presented by the University of Georgia Alumni Association. The 40 under 40 celebration, recognizing the personal, professional and philanthropic achievements of UGA graduates under the age of 40, takes place Sept. 13. This interview with Brooke Beach, the CEO and founder of Marketwake, is the first in a series of conversations with Grady’s honorees this year.

Grady College: What experience during your time at Grady College had the biggest influence on where you are today?

Brooke Beach: It was becoming a Grady Ambassador. It helped me expand my horizons on what life could be like after college. It’s no surprise that college students can get tunnel vision. Everything is about your classes, your friends, and your free time. It can be overwhelming to have a concept of what life will be like after graduation, but being a Grady Ambassador helped me place goals around who I wanted to be. I had the opportunity to meet and learn from incredible leaders, innovators, investors, and entrepreneurs — and I was inspired to be like them. It made me think far bigger than I had before and gave me goals to strive for.

GC: What skills and/or values and/or circumstances do you attribute to your success?

BB: Persistence and perspective. I’m sure it is exhausting for the people around me, but I do not give up — I don’t even know what that means!

But perspective is equally important; it gives you the ability to see both sides and make a decision on the best path forward for the greatest amount of people. The world is hard, and we cannot keep going if we don’t acknowledge it for what it is. But the next step is more important: to decide if we will do something great in spite of the difficulties. Each of us needs to be self-aware enough to know when to learn from mistakes and change, and when to move forward. I love this quote by Teddy Roosevelt, and I feel it captures this sentiment far more eloquently than I:

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

GC: What motivates you?

BB: I have one shot in this world — one chance to make something of the blessings I’ve been given. David Rae said that CEOs are less afraid of dying than they are of not contributing to the world, and that describes me perfectly. I am compelled to build, create, grow, and serve, and I know that I have the opportunity to work hard to fulfill it. I’ve experienced great loss, deaths, injuries, surgeries, medical conditions, and pain beyond belief. I’ve learned that I need to acknowledge these storms, feel the loss, and then keep going. Every single one of us has a story — it’s what makes us who we are — and I want to use my experience to help others tell their truths.

GC: What advice do you have for today’s Grady College students?

BB: You are responsible for what you become. One of my favorite books is “How to Win Friends and Influence People,” by Dale Carnegie. All people should read this at least three times in their life!

In the book, Carnegie says: “It isn’t what you have or who you are or where you are or what you are doing that makes you happy or unhappy. It is what you think about it.”  This could not be more true. The second you start to focus on all the reasons you “can’t,” or shift blame on others, you fail. If you want to grow, your focus should be on what you want to accomplish, why you can achieve it, and how you’ll get there.  Don’t be your biggest bully. As Norman Vincent Peale said, “Change the way you think and you can change your future.”

Brooke Beach (ABJ ’11) is a member of the UGA 40 Under 40 Class of 2019. She graduated from Grady College of Journalism and Mass Communication in 2011 with a degree in public relations. She is the founder and CEO of Marketwake, a digital marketing agency based in Atlanta.

On Thursday, September 7, Brooke took over the UGA Alumni Association Instagram Story to show us a day in the life of Brooke Beach! You can watch that takeover here. 

Inside the life of Will Carr (ABJ ’06), an ABC news correspondent

Each year, UGA’s 40 Under 40 program recognizes 40 young alumni who are leaders and change-makers. We spoke with one of this year’s 40 Under 40 honorees, ABC News Correspondent Will Carr (ABJ ’06), to get a look into the high-speed life of a national broadcast journalist.

What has been your career path since graduating from UGA?

I was in Grady’s Newsource 15, and through that program landed my first on-air job in Chattanooga, Tennessee. I was there for about 2.5 years, and then secured a job in Albuquerque, New Mexico. I broke a couple stories at the border, and amazingly, ABC reached out to me. At the same time, FOX News reached out to me as well. In 2012 or 2013, FOX offered me a job as a national correspondent, where I could travel to cover big news stories, so I joined FOX News in their Los Angeles bureau for five years.

At that time, ABC came back on me and said, “we’ve been following your career, we love what you’ve been doing, we’d like to fly you to New York.” Since that’s the place that I’ve always wanted to work, it was like a dream come true. It didn’t happen exactly right when I wanted it to, but ultimately things played out the way they needed to. FOX gave me a lot of experience with national stories that helped me hit the ground running when I got the job at ABC.

When did you realize you wanted to go into news?

During my freshman year at Georgia, I walked on the football team. This was not a big deal because I was basically a tackling dummy. When I realized that my football career had fizzled out, I decided to go into the broadcasting program. I wanted to be an athlete, but I felt like if I can’t keep playing, then I’d like to at least cover sports. 

Newsource 15 forced us to rotate in the position every day. Through that experience, I fell in love with hard news, not even meaning to. From there, sports became sort of entertainment for me and I pursued hard news as my passion professionally.

When asked about your “typical day,” how do you respond?

My day is the antithesis of a nine-to-five. I have four cell phones: my personal phone, two work phones with two different providers in case I don’t have service for one. I also have a satellite phone that I carry with me at all times. Basically, I’m on call 24/7, even if I’m on vacation. 

It’s just the nature of the job. Sometimes you cancel vacations, you work weekends, you work holidays. When the news calls, you go. But there is downtime where you can chill at home, catch up on errands, exercise or knock out anything you need to do when you’re not physically in the city you live. It’s not boring!

What is the most important story you’ve ever covered?

I’ve covered so many, I don’t know that I can name the “most important.” A recent story that jumps out was last year, one one of the more crazy days of my career. I got woken up at 1 a.m. in Los Angeles, and was told, “There’s been a mass shooting at Thousand Oaks,” which is a Los Angeles suburb. We went to the shooting location and worked for eight hours, and then I was called and told, “A massive fire has broken out up north in California.”

So we jumped on a plane and flew to Sacramento, and then drove two hours to Paradise, California. When we arrived, the entire town was burning. It was the most swift-moving wildfire I’d ever seen, and we saw neighborhood after neighborhood just burn to the ground while we were there. 

We ended up staying in Paradise for a week and a half. It is probably the worst devastation I’ve ever seen; the entire city was wiped off the map. It was really something to see and experience. 

How do you stay prepared to travel and break a story?

I have three or four bags packed at all times. I have a large bag that would be checked if I’m covering an international-type story that would keep me on the road for a week or two. You want to take as much as possible since you don’t know exactly what you’re getting into on the ground or what you’ll be up against. 

Other than that, I have a carry-on bag that I keep ready at all times, and also a wildfire bag. That bag contains the gear that you would see firefighters wearing, since basically we are in the fire just like the firefighters. I actually train with them so that we can do our job safely. I have a bag full of miscellaneous items that I can just sort of pick and choose from depending on the situation I’m going into. 

I have three younger sisters, all of whom went to UGA. When I pick them up from the airport, I can never put their bags in my trunk because it’s always full. They’re always frustrated by that, but I think they understand the gig. 

What advice would you give to students who are interested in becoming a news correspondent?

It’s really important to make sure you feel like the news is in your DNA. Of the people that I stay in touch with, a lot have ended up changing professions and/or going into public relations. A lot of people wanted to go into news, but then they realized the grind of it.

I also feel like a lot of people have a passion for the news, but are talked out of going into it because they’re told “you’re not gonna make any money, you’re gonna have to work holidays, weekends, you’re not gonna have a life.” I don’t really feel like that’s fair. People just need to have their eyes wide open about what they’re getting into and ensure that it’s something they’re really passionate about. Because trust me: you don’t want to work weekends, holidays and 20-hour shifts in the worst elements if you don’t really love what you’re doing. 

What were you involved in as a student at UGA?

I think a lot of kids in college have an idea of what they want to do because they’ve been pointed in a certain direction or learned something about themselves along the way that they wanted to do. I needed a major. I knew I needed to do something, and getting into Newsource ignited that passion. That program and the professors I had equipped me with the tools to enter this profession and hit the ground running.

Coming out of Newsource, I felt like I had a jet-pack propulsion device on my back that helped me take off from the beginning It gave me so many amazing tools. We were doing newscasts across Athens, so transitioning into local news wasn’t difficult. 

 

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Which UGA professors influenced you most?

Michael Castengera and Steve Smith, who taught Newsource 15, were like a ying and yang. I felt like they were family, and I’ve stayed in touch with them. They not only had an impact on me while I was at Georgia; they had an impact on me throughout my career. I find it to be rare to stay in touch with two of your college professors so intimately, and I think that’s the beauty of the program at UGA. 

They’ve retired, but the journalism school is run by some top-notch people. Dean Davis is amazing, Parker Middleton in great, Dodie Cantrell does a great job. So I know that even though my mentors have retired, the journalism school is in very good hands. 

What is the most important experience you had as a UGA student?

It was my first day of Newsource, and as I mentioned, I really wanted to cover sports. I talked Castengera into letting me be the sports anchor. Apparently one of the reporters didn’t show up or called in sick, and he said “Well, you know, you can’t do sports. You have to be a reporter.” There was a story about a student living in a house with guys who had overdosed on heroin. One of the professors said, “we want you to go down to the zoning director for the city and ask him how often they enforce the single family housing ordinance where you have to be related to live in a house.”

We sat outside his office for an hour or two, and finally he came out. We went into his office and I pulled out my notepad. I asked the first question. The zoning director had three note cards on his desk. He looked at the first note card and read verbatim off that note card. It had absolutely nothing to do with what I asked him. 

I clerked for my dad, who was an attorney, and so I was in trials a lot. I saw my dad react to people when he felt they were not being truthful on the stand, and I felt a similar feeling in this moment. When I asked him the second question, he went to the second note card and the same thing: nothing to do with what I asked him. I had no idea what I was doing except I felt like this guy was lying to me. I couldn’t figure out why, so I said something to the effect of, “are you going to keep reading off these note cards or are you gonna actually answer any questions?”

He jumped out of his seat, grabbed me by the collar, and dragged me out of the room. He said, “this is over,” and slammed the door. So we went to the professor and I said, “Sorry, I still can’t do the story, I didn’t get any information from him.” My professor said, “No, this is the story.”

We ended up reporting what happened, and the local paper ended up doing an expose on the zoning director. A week or two later, one of the reporters for the newspaper said, “Hey, we saw your story. We’re digging into this guy and he hasn’t been enforcing a lot of things he’s supposed to have been enforcing. Really great job of digging that up.” That was the moment for me where sports became more fun and entertainment, and I fell in love with hard news. 

Do you have any other favorite UGA memories?

I always think about the memories with my close friends, some of whom were in the journalism school, some who weren’t. I’ve stayed in close contact with a lot of them over the years. In college, there were four of us who watched the HBO show called “Entourage,” and we felt like we were our own entourage.

It’s been amazing over the years to see what they’ve done, and several now have families and kids. It’s really cool to have developed strong friendships with people and feel like they were fortified over the years coming out of Georgia. They really have developed into lifelong friendships. 

Finish this statement. I am most proud to be a Bulldawg when ______.

I’m the most proud to be a Bulldog when I see other Bulldogs succeed.

Throughout the years, I’ve had members of the UGA community reach out to me, especially within journalism, and I try to help as much as possible. When you see people from Georgia do well professionally and personally, I love that. I get excited about Georgia because it had such an impact on me. I know it’s had a similar impact on others.

It’s ironic actually: I’m sitting on a patio in Wyoming and there’s a house two doors down with a Bulldog flag outside. I haven’t seen the homeowners yet, but I’m waiting for them to come out so I can give them a big “Go Dawgs.” When you move further and further away, you don’t run into people who went to Georgia very often. So it’s a special moment, like a nice bond. You see each other and want to hug.

Georgia’s “Green Girl” is making recycling more accessible

“Hey, Alexa … can I recycle this?”

Thanks to Katherine Shayne (BSENVE ’16, MS ’18) and her all-female research team at the University of Georgia, recycling really is as easy as asking your Amazon Alexa.

One of the youngest honorees named to the UGA Alumni Association’s 2019 40 Under 40, Katherine is the co-founder of Can I Recycle This, an organization working to clean up recycling by providing localized answers to specific recycling questions.

Katherine’s list of accomplishments doesn’t stop there. Just this month, the alumna spoke at the United Nations and led a team of UGA student researchers to the Dominican Republic to study marine debris. She’s also analyzed over one million pieces of marine debris collected through the Marine Debris Tracker, worked with Australia’s national science agency (CSIRO) and is a proud College of Engineering Double Dawg—all at the age of 26. 

Solving Wicked Problems

Katherine concentrated her undergraduate research and her graduate thesis on the end of life for materials, particularly ocean-bound plastics, working and learning under the expertise of Jenna Jambeck, an associate professor in UGA’s College of Engineering. Jenna is internationally recognized for her research on plastic waste in the ocean and is the other co-founder of CIRT.

“[I chose to study at UGA because] the University of Georgia is one of the top—if not the top—research institution working on this global problem from a waste management perspective,” Katherine said. “We have some of the best researchers here working on this grand challenge of waste management.”

“I’ve had a lot of opportunities here and every single one of them has been an outpouring of support … I think that that’s what is extremely unique to me about the University of Georgia.”

Early Beginnings at UGA

The idea for Can I Recycle This (CIRT) was conceived in 2017 and quickly became a pilot project headquartered in the Driftmier Engineering Building among UGA students.

In May 2018, CIRT went through UGA’s National Science Foundation I-Corps Program, a public-private partnership that aids collegiate innovators and includes an intensive, six-week Accelerator and up to six months of business and product mentoring.

“The program helped us narrow down what our business model was going to be, our customer focus and then how we were going to transition into scaling our model.”

Now, the all-female research team is working to develop this technology into a self-contained app that can answer every day recycling questions without the use of social media.

So, How Does CIRT Work?

It’s simple. First, add @CanIRecycleThis on Snapchat, Facebook or Twitter. Next, send a photo directly to CIRT and voila—you will instantly receive an answer based on your location. Or, simply ask your Amazon Alexa.

“You shouldn’t have to memorize recyclables on a day-to-day basis. We wanted to make it easy and accessible for consumers to utilize,” Katherine says. “Consumers interact with AI where they can ask and get a real-time response.”

When making use of CIRT, you’ll interact with “GG.” The significance of “GG” is two-fold: it’s Katherine’s sister’s nickname and also short for “Green Girl.”

On the Horizon

So, what’s next for CIRT? The team is developing a partnership with an e-commerce giant in order to integrate CIRT into packaging systems.

“Say you get a package from a big e-commerce giant and in that box or shipping confirmation email, it tells you everything in the packaging that’s recyclable and also everything that’s not. That information’s based on location because it’s where it was shipped. So, it just accesses our database and provides consumers with answers.”

As for Katherine, she’s continuing her research on plastic pollution as a researcher at the University of Georgia and is involved with a youth leadership group through the Sustainable Ocean Alliance. The group is drafting a white paper on the dangers of plastic pollution that will be presented to 20 governments around the world.

“Even though we might only make up 25% of the population, we’re definitely 100% of what’s going to be the future,” Katherine notes about the role youth can play in solving the grand challenges of our time.

Katherine will be honored during UGA’s 40 Under 40 Awards Luncheon in Athens this month. Meet her fellow 2019 40 Under 40 honorees.

Chip Caray: Family Ties

This story was written by Eric Rangus and was originally posted to UGA Today on August 30, 2018. We’re sharing it today in recognition of National Radio Day.

If you are a baseball play-by-play guy and your last name is Caray, it can be a lot to live up to. Preceded in the booth by his legendary grandfather Harry and father, Skip, Chip Caray learned long ago how to navigate the complications of his name.

In 1997, after seven years as the voice of the NBA’s Orlando Magic, Caray was hired to work alongside Harry, the much-beloved Hall-of-Fame voice of the Cubs. Caray was excited about the role for many reasons, not the least of which was the opportunity to close a familial loop with his famous grandfather, whom he did not know well.

Sadly, the pairing wasn’t meant to be as Harry died just before Spring Training in 1998. That meant Chip, who had a decent amount of experience (albeit in basketball, not baseball), was stepping into the shoes of a man who was arguably the most famous person who’d ever done the job, in a new city with an unfamiliar (and passionate) fan base, almost cold.

“My first game, I’m sitting behind Harry’s desk, with his microphone, his producer, his director, his partner, his fan base, and his last name trying to make my own name for myself in a business that’s very personality driven. That was hard. Really hard,” Caray says with understatement. “My dad said later, ‘You know, in hindsight, there were only two people in the world who could have done that job: you or me. And you did a helluva job.’”

Chip Caray recalling May 13, 1991, the day he, Harry, and Skip broadcast a Cubs-Braves game together, becoming the first (and only) three-generation booth in MLB history: “It was the first time Harry, who was an orphan, understood that there was a living, breathing lineage here. I look at the pictures now and think about how meaningful that had to have been for my grandfather.”

That acknowledgment from his father has long meant a great deal to Caray. The familial loop he was unable to close with his grandfather was made whole after Chip moved to Atlanta in 2004 to broadcast Braves games with his dad, with whom he remained close until Skip died in 2008. Since that time, Chip has made the Braves job his own.

The way he’s done it also doubles as advice he’d give to any young broadcasters just starting out: Be yourself.

“There are so many people who want to sound like Vin Scully or Gary Thorne or Skip Caray that their soul and personality gets ripped out of the broadcast,” he says.

“I sound like me, warts and all. Have the confidence to put yourself out there in a medium where you being you is going to generate a lot of love and sometimes a lot of not-so love. Have the strength and character to be able to withstand that.”

Caray, fortunately, doesn’t have to withstand it alone. Since Scully’s retirement in 2016, every MLB booth contains at least two people. For FOX Sports South, Caray’s partner for the last 10 years has been former major league outfielder Joe Simpson. Over that time, Caray’s energetic delivery has blended nicely with Simpson’s been-there-done-that straightforwardness to create an easy chemistry that wasn’t necessarily easy at the start.

“Chemistry is different with different people,” Caray says. “I’m hyper. I’m fired up every day. I got that from my grandfather. Joe is more like my dad. ‘OK, this is exciting, but calm down, son.’ Our relationship has evolved the last couple years and it’s turned into a tremendous partnership.”

Bear Hug Honey makes downtown Athens a little sweeter

Bear Hug HoneyBear Hug Honey is a specialty honey and bee-themed shop located on College Avenue in downtown Athens. Since opening in August 2017, Bear Hug Honey has offered specialty honey, beeswax candles, lip balm and other bee-themed goodies. UGA alumnus Sam Johnson (BSA ’06) is the owner of Bear Hug Honey and a graduate of the College of Agricultural and Environmental Sciences.

Celebrate the honeybees by visiting Sam the next time you’re in town, and make sure you check out our Instagram tour of his shop!

Bear Hug Honey sign

Leading the black community in health and business – Dr. JaNaè Taylor (MEd ’03, PhD ’07)

When Dr. JaNaè Taylor (MEd 03, PhD ’07) took an internship during her undergraduate sophomore summer at a Veterans Affairs clinic, she wasn’t sure what would be her next step in pursuing a career in therapy. That summer, she met two doctoral students in the Counseling Psychology Doctoral program at the University of Georgia who shared their experience. They connected her with a student to give her a tour of campus, and this solidified her decision to follow their footsteps and make some of her own. 

Dr. Taylor has been working as a counselor for 16 years. She has worked everywhere from women’s homeless shelters to schools and universities. Her most recent passion is creating a space for connection for the black community in the mental health and business worlds. 

It all started with a counseling center. She and several of her therapist colleagues decided to start their own private practice. She learned through that process that even though they were all women in counseling, she had a different experience in starting her business in regards to marketing and resources.  

“There were differences in the marketing I needed, especially in order to get buy-in from the black community and get resources,” Taylor saidNot only was I getting the experience of creating a mental health agency, but also becoming an entrepreneur at the same time.”  

In addition to her needing to learn how to launch a business, other challenges she faced were a lack of access to capital and isolation within her profession. “People want to sit across from someone who looks like them or reminds them of someone they know,” she said but it was difficult to refer people to other black counseling practices because I didn’t know of any at the time.”  

A year and a half after she started her business she launched her podcast Minding My Black Business. Initially, the podcast was a marketing opportunity but it quickly grew to much more with over 27,000 downloads. 

JaNae Taylor’s recent community event, a meet up for black therapists.

I have completely enjoyed it – it led to me doing some community events,” she said. “Back in May I did a meet up for black therapists and about 20 people showed up, which is great.” “The more I do itthe more I get people opening up to therapy, which is one of my hopes.” 

Dr. Taylor will be honored at UGA’s 40 Under 40 event in Athens in September, check out the other amazing 40 Under 40 honorees.