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Sock Fancy: The Most Subscribable Bulldog 100 Company

The UGA Alumni Association interviewed Stefan Lewinger (AB ’11), CEO of Sock Fancy, the “Most Subscribable Bulldog 100 Company.” The Bulldog 100 celebrates Dawgs on top by recognizing the 100 fastest-growing businesses owned or operated by UGA alumni each year.

  1. Tell our readers a little bit about your story. How did you end up starting Sock Fancy?

Our story starts almost six years ago, 2013, in a house that my co-founder and I shared. We were each other’s springboards for ideas, and we were just a few years out of Georgia. We were navigating a challenging job market at the time, and we found it annoying that we couldn’t find durable and good-looking socks. Everything could be delivered to your door, but we were still traveling to department stores and waiting in lines to buy socks. We wanted to change the way people talked about socks. I built our first version of the website, and I cobbled a site together. We wanted to get to market as fast as possible and we knew it would take a while to develop our own line. We started as a curation service and that allowed us some time to learn what customers liked or didn’t like about different styles, etc. We did seven different factories and 20 fabrics before we found what worked. Everyday crew socks that didn’t have the compromises found in the market at the time. We knew we needed to have a really great product.

  1. We know you offer an innovative monthly subscription service; can you elaborate about what other services you provide?

Subscription is our main focus – we wanted to change people’s minds about socks. We get that there are people that won’t subscribe but want to buy in packs or customizable. We do also offer custom corporate boxes – we have created some for companies like Chick-fil-A and Coca-Cola. We really like dealing with different companies, their stories, and why they might be interested in this product to show off their brand. They can show off their personality which is really important to brands right now. We had people who were subscribers and asked if we could make a custom version for them. You could say we kind of got pushed into this world and started our own program.

  1. What has been the most surprising part of running your own company?

I think the most surprising part has been the fulfillment or satisfaction from employing really good people. For the first 2-3 years it was just me and my partner. We were nervous to start bringing on employees but it has been nothing but the greatest experience to be able to provide salaries, a great work place, and fun for others. We have seven full-time employees and eight part-time employees – helping them pay for their house and car is one of my proudest achievements.

  1. What’s the number one thing you learned at UGA that has prepared you for what you are doing now?

I really learned the idea of sharpening my networking skills; a lot of it has to do with my experience at Georgia and that it is such a large community. Georgia was a microcosm of the entrepreneurial world where people are all looking for their place and role in the world – it’s allowed me to connect and build community with other entrepreneurs.

  1. What’s your favorite pair of socks right now?

My favorite pair is planetariums; it has a bunch of stars and planets on it – so I am nerd at heart.

  1. What do you enjoy about being an entrepreneur?

I love being able to employ hard-working and talented people, and I love the idea of being able to create something that people love, use, and enjoy. That you can really shape your own future and brighten other peoples’ lives along the way is humbling and exciting.

  1. What do you think are some of the values that have made you successful or what do you value as a company?

Our motto and our words to live by are “elevate the everyday, every month.” We want both our members and our employees to have a great experience – we strive to make the everyday extraordinary. We aren’t saving the world, but we are making really great socks. And if we can make everything a little bit better, that’s our goal. We really strive to make the mundane a little more magical.

  1. Do you have any advice for future Bulldog entrepreneurs? 

Luckily, you have a leg up if you are going to the University of Georgia. I want to borrow from Nike and say “Just Do It.” There are risks and you’re going to have convince yourself, but you just have to start. Starting is the hardest part. Odds are you will fail, but you can’t let it stop your dreams. Focus on the bigger pictures and get going – if you’re smart and a savvy, hungry person, you will make it work.

Designing Women

Every year, the UGA Alumni Association recognizes top businesses owned by UGA graduates through the Bulldog 100 program. These outstanding businesses range from financial firms to barbecue restaurants and even interior design companies.

This year, Women of UGA Council Member Amber Gizzi (BSFCS ’14) from Pineapple House Interiors in Atlanta and Charlotte Lucas (BSFCS ’05), owner of Charlotte Lucas Interior Design in Charlotte, NC made the list.

We had the opportunity to talk with Charlotte and Amber about their time at UGA and their experiences with Bulldog 100.

Charlotte and Amber both graduated from the furnishings and interiors program in the College of Family and Consumer Sciences (FACS). They described the program as influential to their development as interior designers and as business owners.

“They required summer internships so I was really able to kind of get my feet wet for two summers in between school,” said Charlotte. “That really helped me to understand and get some experience.”

Charlotte’s company, which specializes in “providing perfectly proportioned rooms and one-of-a-kind, customized designs,” made the Bulldog 100 list for the second time this year, coming in at spot number 15. Her company placed fourth on the list last year and was the first time a graduate from Family and Consumer Science made it in the top 10.

Charlote Lucas design

A nook designed by Charlotte Lucas Interiors

“I was so thrilled and so excited to be included and so excited to have a connection back to Georgia again,” Charlotte said. “It makes me proud that I have grown my business the way I have and that I am being recognized by my school. I think that just being on it is a thrill and an honor.”

Amber, whose business Pineapple House Interiors made the 2018 list at number 56, shares that sentiment.

“I was so excited and proud when I found out we made the Bulldog 100 list,” said Amber. “We work really hard, so it felt good to get some recognition and validation amongst impressive peers. Being honored by UGA feels like something I love loving me back. I want to make my school proud and represent it the best I can.”

Amber Gizzi design

A living space designed by Amber and her team at Pineapple House Interiors

Pineapple House Interiors works globally on projects ranging from decorating, to renovations, to new construction. Amber credits her UGA education with preparing her to take on a partner role at such a young age. Still, she says nothing beats real world experience.

“School gave me a great foundation in design, but I couldn’t have told you where to buy a sofa when I graduated, let alone pulled together a cohesive design plan,” said Amber. “Even if your goal is to eventually start your own company, you need to go work for an experienced designer or business owner first.”

Nominations for the 2019 Bulldog 100 are open through May 31, 2018.

SUBMIT NOMINATION

 

Saucehouse owner Christopher Belk talks Bulldog 100 and BBQ

This post was contributed by Emily Clary, graduate student and talent management intern for the Division of Development and Alumni Relations.

“It doesn’t matter if you’re wearing overalls or a suit; everyone loves barbecue.” This is a guiding philosophy for Christopher Belk (AB ’05, MBA ’13), the owner of Saucehouse BBQ–the No. 1 2018 Bulldog 100 business.

“Bulldog 100 is giving us the publicity and recognition in a market where it’s hard to be recognized,” says Belk. “I am so thankful and so grateful.”

A North Carolina native, Belk grew up loving barbecue. He attended UGA for both his undergraduate and graduate degrees, earning a bachelor’s degree in political science and later an MBA. Belk created the business plan for Saucehouse BBQ in one of his MBA classes, and because of his love for the University of Georgia, opened the first Saucehouse BBQ restaurant in Athens. Christopher’s original vision was to be a “fast casual” restaurant, but Saucehouse BBQ has expanded into catering and become a destination for watching UGA football games.

Belk is extremely proud of the recognition Saucehouse BBQ has been given through Bulldog 100 and looks forward to the growth of the company into Atlanta and other areas. We caught up with him on a busy afternoon between catering gigs.

 

On the benefits of a UGA education

“[My education] rounded me out and gave me the confidence to know that I had a good shot at starting a business. It really is so amazing to know that UGA really does support its alumni. When I started my business in Athens, the school was really great about supporting me.”

On going with the flow

“What I ended up doing was a lot different than what I set out to do. I originally was just going to open a restaurant, but now we’re one of the largest caterers in Athens and growing our catering business in Atlanta. Being flexible and willing to change the business plan and model has been the most important thing.”

On being recognized by Bulldog 100

“I couldn’t believe it! I had never been to Bulldog 100 and I didn’t know they were going to count down people in order. I kept saying to myself, “No way!” Everyone around me started getting excited. It was probably the most surprised and honored moment I’ve ever had… The best thing so far has been the free publicity. We are a small business and we’re investing every bit of profit into our growth. We are in Atlanta now growing our catering business and no one knows about us. We’re out there every day on the streets with sales people to let people know that we exist. [Bulldog 100] could not have happened at a better moment in time.”

On staying positive

“I’m a big believer that a big part of success is being positive. [Bulldog 100] puts you in a room of other positive, successful people. It doesn’t matter if you’re number one or number 100, everyone is proud to be part of it. I don’t know who wouldn’t want to be a part of this.”

Nominations for the 2019 Bulldog 100 are open through May 31, 2018.

Submit Nomination

Saucehouse BBQ tops the 2018 Bulldog 100

The University of Georgia Alumni Association recognized the fastest-growing companies owned or operated by UGA alumni during the ninth annual Bulldog 100 Celebration on Jan. 27 at the Hyatt Regency in Atlanta.

The 2018 fastest-growing business is Saucehouse BBQ, co-founded by Christopher Belk, who earned his bachelor’s degree in political science in 2005 and his MBA in 2013. Belk is from North Carolina and his co-founder is from Alabama. The pair wanted to highlight the regional differences in barbecue, so customers are offered a variety of sauces for their slow-smoked meats and homemade sides. The restaurant and catering company is based in Athens, and is open for breakfast, lunch and dinner.

2018 Bulldog 100 Top Ten

“We look forward to the Bulldog 100 Celebration each year because it provides us with an opportunity to deepen our connections with passionate alumni,” said Meredith Gurley Johnson, executive director of alumni relations at UGA. “The feeling in the air as we count down the businesses from 100 to 1 is incomparable. This is such an honor for the honorees because they have poured themselves into their entrepreneurial ventures. We are proud to celebrate their achievements.”

The Atlanta office of Warren Averett CPAs and Advisors partnered with the UGA Alumni Association to review nominated businesses’ financial records to determine the ranked list. Each organization must have been in business since 2013, experienced revenues in excess of $100,000 for the calendar year 2014, and be owned or operated by a former UGA student who owns at least 50 percent of the company or is the CEO, president or managing partner.

Christopher Belk, who co-founded the 2018 fastest-growing business, Saucehouse BBQ, is shown with Meredith Gurley Johnson, executive director of alumni relations at UGA.

The Bulldog 100 recognizes the fastest-growing businesses regardless of size by focusing on a three-year compounded annual growth rate. The average compounded annual growth rate for this year’s Bulldog 100 businesses was 47 percent.

This year’s list featured 101 businesses, with a tie for No. 45. The class includes companies in a variety of industries, including pharmaceuticals, law, IT, consulting, retail and pest control. Companies as far as California and Minnesota are on the list.

This year’s keynote speaker was Amy Smilovic, founder and creative director of Tibi, an international women’s clothing and lifestyle brand. Tibi has been featured everywhere from New York Times fashion photographer, the late Bill Cunningham’s “On the Street” column, to Vogue France. Smilovic graduated from UGA in 1989.

During the event, the UGA Alumni Association presented the inaugural Michael J. Bryan Award to 1983 graduate Mark Mahoney, the owner of Jackrabbit Technologies Inc. in Huntersville, North Carolina. It also unveiled the Michael J. Bryan Scholarship Fund, which will support students who have financial need and demonstrate an entrepreneurial spirit.

L-R: Meredith Gurley Johnson, the family of Michael J. Bryan, and Mark Mahoney

Bryan, the co-founder and managing partner of Vino Venue and Atlanta Wine School in Dunwoody, Georgia, passed away in 2017 after a long battle with cancer. His business was recognized during the 2017 Bulldog 100 Celebration as the only company to make the list since the program’s inception in 2010. The award recognizes entrepreneurial spirit and sustained business growth.

“The UGA Alumni Association is excited to honor our graduates who are founding and leading these prosperous enterprises,” said Bonney Shuman, president of the UGA Alumni Association. “It is even more inspiring to see the impact that these businesses have on our students. Many of our Bulldog 100 honorees provide students with scholarships and internships that prepare them for success after graduation. It’s invaluable for students to network with these accomplished business leaders, and for the honorees to remain connected to campus by investing in student success.”

Ethan King Allen (AB ’99) and Monica Allen (BBA ’96), the owners of Zeus’ Closet, with their family at the 2018 Bulldog 100 Celebration

To view the complete list of 2018 Bulldog 100 businesses, or nominate a business for the 2019 Bulldog 100, see the website. Nominations are being accepted through May 31, 2018.

Relive the Bulldog 100 excitement and check out our Twitter Moment!

Drumroll, please … announcing the 2016 Bulldog 100!

The UGA Alumni Association is pleased to reveal the 2016 Bulldog 100Bulldog 100celebrates the 100 fastest-growing Bulldog businesses owned or operated by UGA alumni. This year, the university is excited to not only unveil a new group of honorees, but a new logo for the Bulldog 100 program – check it out!

The 2016 Bulldog 100 includes businesses of all sizes and from industries such as veterinary medicine, IT consulting and pest control. Several areas of the country are represented, including companies from as far north as New York and as far west as California. Of the 100 businesses, 80 are located within the state of Georgia, and only two business have made the list all seven years: Mom Corps and Vino Venue/Atlanta Wine School.

The ranked Bulldog 100 list will be revealed at the awards celebration on Saturday, January 30 at the Atlanta Marriott Marquis. Registration for this event will open soon.

The awards ceremony will feature a keynote address by Jeff Dunn, CEO and president of C-Fresh, a division of Campbell Soup Company that includes Bolthouse Farms, Campbell’s retail fresh soup unit, and Garden Fresh Gourmet. Dunn earned a bachelor’s degree in 1980 from UGA’s Terry College of Business.

Please view the complete list and congratulate the honorees on social media using #Bulldog100!

UGA unveils 2015 Bulldog 100 rankings; Kabbage Inc. tops list

On February 7, the UGA Alumni Association recognized the 100 fastest-growing companies owned or operated by UGA alumni at the sixth annual Bulldog 100 Celebration.

The 2015 fastest-growing business was Kabbage Inc., an Atlanta-based firm co-founded by 1995 UGA graduate Marc Gorlin. Kabbage pioneered the first financial services data and technology platform to provide small businesses with financing. The company uses data, such as shipping history, business volume, and social media activity to extend short-term cash advances to small- and medium-sizes businesses online. Since Kabbage was founded in 2009, it has raised more than $100 million in venture capital. It offers more than $3 million in loans each day and employs more than 80 individuals and serves more than 20,000 customers. Gorlin is the first Grady College of Journalism and Mass Communication graduate to lead the fastest-growing business since the Bulldog 100 program began in 2010.

Left to right: Executive Director of Alumni Relations Meredith G. Johnson (BSFCS ’00), Marc Gorlin (ABJ ’95) and UGA Alumni Association President Tim Keadle (BBA ’78)

“Journalists are natural storytellers,” Gorlin said. “I credit Grady with a lot of my early abilities to communicate and tell stories. When you are starting a company—whether it’s an accounting firm, a pool-cleaning business, a digital agency or a financial services firm—you’re telling a story to your customers; you’re solving a problem for them. The more effectively you tell that story, the better you’re going to do.”

This year’s Bulldog 100 top ten was dominated by Georgia-based businesses:

1. Kabbage Inc., Atlanta
2. Onward Reserve, Atlanta
3. Kevin Aycock Homes, Atlanta
4. The Ansley Group, Atlanta
5. Agora, Athens
6. Palmer & Cay LLC, Atlanta
7. EvoShield, Athens
8. One Love Organics Inc., St. Simons Island
9. Social Empowerment Center, Lawrenceville
10. Networked Insights, Chicago

Visit www.alumni.uga.edu/b100 to view the complete ranked list.

Nominations for the 2016 Bulldog 100 are open until Monday, June 1.