Mallory O’Brien (ABJ ’12) and the secret to a soapy success

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mallory o'brien

Mallory O’Brien is a UGA alumna and the brain behind Irish Spring’s Twitter account. Photo: Peter Frey

While the Bulldogs earned a “W” versus Notre Dame last month, one surprising brand also took home a marketing ‘win.’ Irish Spring, a popular soap line, enjoyed 15 minutes of internet fame thanks to an idea from Mallory O’Brien (ABJ ’12), the co-vice president for the NYC Dawgs and a social media community manager at Colgate-Palmolive, Irish Spring’s corporate parent.

After Georgia-based grocery chain Dill’s Food City announced in a now-viral post that it wouldn’t sell Irish Spring prior to the game against the Fighting Irish, Mallory had some great ideas that led to the brand reacting accordingly. 

no irish springs

A photo from the Dill City Food Facebook post that went viral.

Though there had never been a reason for Irish Spring to need a Twitter presence, this turned into the perfect opportunity to start a social media storm. Now verified with over 3,000 followers, the account has been an immediate success. 

In Irish Spring’s second tweet ever, the brand poked fun at the grocery store and claimed they were about to send a whole lot of soap to Athens. This gained almost 3,000 retweets and over 16,000 likes.

Irish Spring

Irish Springs sent quite a few packages to Athens. Photo via Irish Springs Twitter.

Irish Spring jumped head-first into the social media space, but followed only four accounts–the University of Georgia being one of them. But this wasn’t the brand’s only impact on the internet. Mallory suggested sending brand ambassadors to campus for that glorious–and crowded–football Saturday in Athens.

Irish Spring

Campus ambassadors for Irish Spring visited Athens with gifts. Photo via Irish Spring’s Twitter.

Who would have anticipated that a Bulldog was behind this campaign from ‘up north?’ Surprising as it may be, we know that all great things start at the University of Georgia.

Here’s to good, clean fun and a Georgia win!

Show off your red and black in style thanks to artist Melissa Mahoney (BFA ’87)

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This article was written by Leigh Raynor Arndt.

All Bulldogs know that Saturdays in Athens are not for sweatpants. For those seeking a more refined gameday look, alumna Melissa Mahoney (BFA ’87) has designed a particularly stylish way to don your red and black. Her beautiful silk scarves have landed in the UGA Bookstore and embody Melissa’s love for her alma mater. The scarves’ combined artistry and practicality reflect the story of Melissa’s career–a path she began as a UGA student.

Melissa

Portrait of Melissa Mahoney (BFA ’87)

With several artists in her family, Melissa comes by her creative streak honestly. An Atlanta native, she now lives in Palo Alto, California. She’s led her own graphic design firm, Indigo Creative, since 1993. The success of her business now allows her to spend more time on another passion: painting.

Melissa’s scarf design uses high-energy swirls that run throughout her latest “Vortices” series, which is a collection of paintings and textiles. In addition to designing for UGA, she’s created scarves for Stanford and tech-juggernaut Google. And she’s been her own boss for more than 25 years. She attributes much of this success to the knowledge and skills she gained at UGA.

The Google scarf Melissa designed.

The Google scarf Melissa designed.

 

Melissa’s graphic design major and fine arts minor gave her practical know-how while allowing her to explore her artistic side. “Not all graphic designers can draw and paint, but these are great skills to have,” said Melissa. “They have helped me stand out in my field.”

After graduation, Melissa pursued graduate studies through UGA Cortona, a program that just celebrated its 50th anniversary. In Italy, Melissa was inspired by seeing in person the art that she’d studied for years. The trip also emboldened her. “Going to Italy gave me the courage to try new things and venture out,” said Melissa. Ultimately, her experience abroad led her to follow her dream of living in California.

After a few years working in Atlanta, Melissa packed up her belongings and drove across the country to the West Coast. With no job offer in tow, the move was risky. But the reward for her bravery has been a long career in California, the state that now “feels like home.”

Melissa continues to exhibit the courage she developed at UGA. A cold call and months of determination led to her Google scarf. A scarf for another tech giant will soon be on the way, too.

“There are so many ways to make a living as an artist,” Melissa said. “I’m lucky to do what I love. And I love sharing my passion. Seeing others enjoy my art brings me so much joy.”

UGA scarf

Melissa’s UGA scarf and more will be available at her pop-up shop at the UGA Bookstore in November.

 

Visit Melissa in Athens on November 22 and 23 for a “Scarf Pop-up” at the UGA Bookstore! Learn more.

And on Sunday, October 20, San Francisco Bulldogs can let their creative side loose during a workshop Melissa will lead at the Triton Museum of Art in Santa Clara.

 

Q&A with Trey Jarrard (AB ’93)

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6/29/20: Renewvia continues to grow its work in Africa. Find out more on the company’s plans to expand in Kenya, Nigeria and all of Africa.

Trey Jarrard (AB ’93) is the CEO of Renewvia Energy. He founded Renewvia Energy in 2008 to develop solar power systems in financeable favorable regions across the United States. Under his leadership, the company expanded internationally in 2013 to develop utility-scale solar in Uruguay and then, hybrid and standalone solar photovoltaic and battery-powered microgrids in the Marianas Islands in 2016, Kenya in 2018 and Nigeria in 2019. Today, Renewvia operates under an expanded mission not only to add value to its U.S. clients, but also to improve the quality of life for people who live in power challenged areas while providing above market returns for investors.

Trey came to Athens recently to speak to several classes and tour campus. We asked him a few questions to find out more about what he does, his company and how his time at UGA shaped his professional path.

What made you want to start your own business? And why this particular business?

Opportunistic timing with target market. Specifically the activation of substantial commercial tax benefit for renewables in the US led me into the solar sector.

How did your time at the University of Georgia impact your professional and personal path?

Peer connections made at UGA directly introduced a unique track that would otherwise not have manifested in any form. One specific UGA connection changed my professional path completely from one sector over a short period of time that resulted in me identifying the current opportunity I am pursuing.

What is your favorite part of campus to revisit? What brings you back or keeps you connected to UGA?

The campus has grown so substantially over the last 25 years, some areas are difficult to recognize but old campus remains my favorite.

What are you most proud of professionally?

Being part of the initial funding of a large publicly traded company and starting an international company.

Many governments, non-profits, and individuals are working to create a more sustainable society and a more sustainable economy. Where do you see Renewvia fitting in to these efforts? What role can your work play in building a better future?

Renewvia is directly contributing to multiple governments in sub-Saharan to help solve poverty through provision of affordable and reliable sustainable power. Every solar microgrid Renewvia builds in Africa directly replaces a form of fossil fuel, disposable batteries or solid fuel, thus avoiding and reducing carbon emissions. Providing power in these communities directly impacts health, productivity, safety and gender equality. Improvements in each of these areas provides the people of these communities a critical element for improving quality of life in multiple forms.

If you could give one piece of advice to students, what would it be?

Meet as many people as you can, get to know them, learn from them and stay in touch.

When you know it’s fall in Athens

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Fall in Athens is a special time for those who love the University of Georgia, even if it arrives later than in other parts of the country. The weather finally cools, fall colors abound and football season is in full swing. In honor of the first day of fall today (Sept. 23), we asked a few current and future alumni how they know when it’s autumn in the Classic City:

“When the weather finally begins to cool down, falling leaves make North Campus look like an autumnal painting, and excitement fills the air in anticipation of each Saturday between the hedges, you know it’s fall in Athens. Fall in Athens fills me with an overwhelming feeling of gratitude that I am a student at UGA and will forever be a part of the Bulldog Nation.”

Caroline Kraczon ’21, Student Alumni Council president

 

“Most people associate fall in Athens with the beginning of football season, but as a student it was a time when my favorite people came together in our collegiate leadership organizations like the Arch Society, 4-H and Tri-Delta. The friendships that were formed then have lasted a lifetime!”

Brandie Park (BSA ’97), Women of UGA Council secretary

 

UGA Campus in Fall

“You know it’s fall in Athens when the grass on North Campus is filled with colorful leaves and more and more students find themselves outside throwing a frisbee or having a picnic. Fall in Athens is synonymous with football season. On Saturdays, Athens is the place everyone wants to be and the day is filled with tailgating, cheering on the Dawgs, and taking part in UGA’s greatest traditions.”

Rachel Byers ’19, Student Government Association president

 

“As the Roast Master for Jittery Joe’s, I know it is Fall when the cooler weather increases the amount of coffee I must roast. In addition to that, downtown is packed on home football games. Also, paddling down the river with Oconee Joe looks like a postcard with all of the colors of the leaves.”

Charlie Mustard (MS ’97), master roaster at Jittery Joe’s

 

UGA Campus in Fall

“To me, it doesn’t feel like fall in Athens until the Georgia heat finally begins to ebb so you can climb the campus hills without sweating through your shirt. That’s when the leaves start changing colors and the quads all look so inviting that you can hardly stand to be inside. That’s fall in Athens – irresistible!”

Rachel Webster (ABJ ’08), Women of UGA Council member

 

“At new student orientation each summer, I always speak to families about the importance of the first six weeks of classes. At UGA, we reach six weeks on September 25. At this point, most students have learned their way around campus (particularly the bus routes!), adjusted to the rigor and pace of university classes, and engaged with some new friend groups, programs and organizations. Yes, there are some rhythms that many UGA folks know well, such as fall colors, football cheers, and a cooler feel to the air (soon, I hope!), but the rhythm I enjoy most is that of the students settling in and deciding how to get the most out of their experiences here. We’ve had a great start this semester, and I’m looking forward to some wonderful few months of successes, both Between the Hedges and everywhere else on campus. This is how I know it’s fall in the Classic City! Go Dawgs!”

Victor Wilson (BSW ’82), UGA vice president for student affairs

 

UGA Campus in Fall

“I know when it’s fall in Athens because everyone finds a reason to be outside–laying on North Campus between classes, listening to the Chapel bell ring, watching the leaves change in color, admiring the brightly colored produce at the Athens Farmer’s Market, walking through pumpkin patches along Milledge Avenue, and running through the intramural field trails with friends. Athens offers something for everyone, but it truly shines when the temperature drops, the seasons change, and the campus and the community come alive!”

Sarah Rettker (BBA ’10), Women of UGA Council member

You can sing “Glory, Glory,” but can you sign it?

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🎶 Glory, glory to old Georgia! Glory, glory to old Georgia! 🎶

With the start of football season, the rally song of the Bulldog Nation hums a continuous tune in the hearts and minds of every Georgia fan.

🎶 … G-E-O-R-G-I-A! 🎶

There’s nothing quite like an entire stadium joining together in perfect unison to sing “Glory, Glory,” the silence before the solo trumpeter belts the first 14 notes of the Battle Hymn of the Bulldog Nation, or the clang of the Chapel Bell after every victory.

But, have you ever considered what a UGA football game would be like without sound?

Luke Bundrum ’19, who was born deaf and got a cochlear implant at age 3, says that the in-stadium visuals and watching the Bulldogs play keep his attention during football games.

“When I go to the UGA football game, I don’t really pay much attention to the sound,” Luke said. “The game is very visual and there is a large video board, as well as closed captioning monitors. So, I spend most of my time getting in the spirit and watching the game.”

Luke is also the president of the ASL Dawgs, an interest- and academic-based organization that seeks to provide educational opportunities for all students interested in learning about American Sign Language and Deaf culture.

“Deaf Culture on UGA’s campus is small, but vibrant,” Luke said.

In celebration of Deaf Awareness Month and Bulldog football, we’ve teamed up with the ASL Dawgs to teach alumni, fans and friends how to sign one of the most iconic Bulldog songs, “Glory, Glory.”

So, are you ready to learn? Follow along as Luke and the rest of the ASL Dawgs show us how it’s done!

 

Think you’re ready to try signing “Glory, Glory” on your own? We’ve broken down each step below.

STEP 1: Let’s start by learning the phrase “Glory, Glory to old Georgia.” First, let’s learn the sign for Glory.”
STEP 2: Now to learn the rest of the phrase, “… to ole.”
STEP 3: Let’s complete the phrase. In this case, we will sign G and A instead of Georgia.
STEP 4: Repeat steps 1-3!
STEP 5: Now, let’s sign out G-E-O-R-G-I-A. Practice each letter below.
STEP 6: You’re getting the hang of it! Repeat steps 1 through 5 one last time!

Have you mastered signing “Glory, Glory?” Show us! Share your videos with us by tagging @ugaalumni on social media.

Introducing … The Jerry Tanner Show

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This year, the UGA Alumni Association has enlisted the help of one particularly proud alumnus to chronicle UGA’s 2019 football season. Meet Jerry Tanner.

Jerry Tanner is everyone you’ve ever met at a UGA tailgate, everyone who’s ever talked about Georgia football by your cubicle, and every message board poster who claims to have a cousin who cut Vince Dooley’s grass. He’s a UGA alumnus, he’s a college football fanatic with a Twitter addiction, and he’s definitely a real person and not a character played by Clarke Schwabe.

Every Friday morning, Jerry Tanner will share his thoughts on last week’s game, the Bulldogs’ next matchup, and the wider college football world. Be sure to subscribe to the Alumni Association’s YouTube and click the bell by any of our videos’ subscribe buttons to be alerted whenever a new video goes up.

Jack

John “Jack” C. Sawyer (BBA ’78): An (Irish) Bulldog

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John “Jack” C. Sawyer is a Georgia Bulldog who finds himself in an interesting situation this week: his alma maters will battle it out between the hedges on Saturday in one of the most highly anticipated games of the college football season.

On Becoming a Georgia Bulldog

Jack’s father was a U.S. Marine Corps officer, so his family moved a few times, eventually settling in Lilburn, Georgia. In high school, Jack learned that UGA had a fantastic accounting program, which combined with the more affordable in-state tuition rates, sold him on becoming a Georgia Bulldog.

FUN FACT: The J. M. Tull School of Accounting in UGA’s Terry College of Business is ranked No. 13 (8th among public schools) by U.S. News & World Report.

At UGA, the accounting major had countless great memories as an undergraduate. He especially cherished his time with his hall-mates in Russell Hall 6 West, noting that they were “a great bunch of men, both then and now.”

FUN FACT: Russell Hall was rededicated in 2018 after a 15-month renovation and has earned multiple awards including the Georgia Trust for Historic Preservation’s “Excellence in Sustainable Preservation.”

His Path Since UGA

Jack graduated with his Bachelor of Business Administration in accounting in 1978. He visited the University of Notre Dame Law School and knew that’s where he wanted to spend the next three years.

FUN FACT: The University of Notre Dame Law School, founded in 1869, is the oldest Roman Catholic law school in the United States.

He was newly married when he began his law school journey, so he notes that his lifestyle was much different from his undergraduate years in Athens. He also was shocked in November when South Bend received eight inches of snow one evening … and classes weren’t canceled the next day!

After graduating from Notre Dame, Jack followed in his father’s footsteps by joining the U.S. Marine Corps, serving as a judge advocate for nearly five years. The Judge Advocate Division operates like a large law firm and includes more than 400 judge advocates and a comparable support staff. Judge advocates often serve as prosecutors or the defense counsel in military courts-martial and they advise Marines on legal issues.

After that, he returned to the Atlanta area and began private practice with a smaller law firm before joining Alston & Bird, where he worked for approximately 27 years. Two years ago, he left Alston & Bird and joined Taylor English Duma, LLP.

FUN FACT: The University of Georgia School of Law boasts a global network of 10,500+ living alumni who work in all 50 states and approximately 70 countries.

 What He Does Now

Jack resides in Gainesville, Georgia, with his wife, Debbie. In his role at Taylor English Duma, Jack serves his clients in a variety of ways, most frequently relating to taxes. His practice includes estate planning and administration, asset protection planning, tax-exempt organizations, conservation easements, and tax and fiduciary litigation/alternate dispute resolution.

FUN FACT: The Sawyers live on land that has been in Debbie’s family for approximately 100 years.

Jack has spoken at UGA-sponsored conferences, assisted with fundraising efforts, and, of course, has attended home football games. As a graduate of both UGA and Notre Dame, he says that both alumni bases are extremely passionate about their schools and their teams, which probably means that we can expect to see a few Fighting Irish in Athens this weekend. He appreciates the top-notch education he received at both schools, and the great time he enjoyed on each campus. He’s especially appreciative of the more affordable education he received at UGA since it made it financially possible for him to attend law school later. He added, “I believe the UGA value proposition is even greater today.”

Jack

Jack enjoys spending time with his family.

His Call for Saturday’s Game

“I believe the Dawgs at home will be too much for the Irish to handle.”

FUN FACT: We (no surprise) agree with Jack. Go Dawgs!

2019 Welcome to the City: A Recap

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This summer, UGA Alumni Chapters across the country hosted Welcome to the City events. During these annual gatherings, Bulldogs come together to welcome new alumni to their area. The Bulldog family is always growing, and our chapters did a great job of making sure Bulldogs Never Bark Alone, wherever they go.

“What was memorable about this year’s event was the number of new faces. Some Bulldogs have been in the city for a couple years, but had no clue there was an active chapter. Others were as new as three days in Chicago,” says Michael Lyons, Chicago Chapter president.

There are more than 80 alumni chapters worldwide, so there’s almost always an opportunity to connect with fellow alumni through them. Stephen Scates, Charleston Chapter president, says, “There is a huge Dawg presence here in the low country, and we are blessed to never have to bark alone while so far away from Athens.”

Check out our photo gallery of this year’s Welcome to the City events:

  • Emerald Coast Chapter

  • Southwest Florida Chapter

  • Little Rock Chapter

  • St. Louis Area Chapter

  • Boston Chapter

  • Charleston Chapter

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Interested in connecting with Bulldogs in your area? Find your local UGA Alumni Chapter today!

Interested in helping out UGA students, on your schedule? Sign up for the UGA Mentor Program.

#AlwaysADawg

Q&A With Aaron Luque (MBA ’16)

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Aaron Luque (MBA ’16) is the CEO of EnviroSpark Energy Solutions, a company that specializes in the design and installation of electric vehicle charging station solutions. EnviroSpark was honored as a 2019 Bulldog 100 company, and Aaron is visiting campus this week to speak to entrepreneurship and sustainability classes, field questions from students and share his experience in both areas. We spoke with Aaron to learn a little bit more about him, his work, his UGA experience and how those three things intersect.

What made you want to start your own business? And why this particular business?

My work experience had previously always been in what would be considered a “big corporate” environment, complete with inefficiencies and red tape that would make it very difficult for me to best serve my clients. At the end of the day, I just wanted the freedom to be flexible and creative, and “best-fit” solutions for my clients. I wanted to recognize the uniqueness of each and every client and prospect, let them know they were special, and provide services with their needs in mind.

As cheesy as it sounds, I really did choose the sustainability sector out of an innate desire to leave the world a better place for future generations of humans and for life in general. Selling something you believe in is extremely fulfilling and comes easily and naturally, whereas selling something in which you don’t believe is difficult and unsatisfying.

You earned your MBA from UGA in 2016. Why did you choose to pursue that degree, and what impact has it had on your professional path?

Both of my companies had grown to a point where I needed to be thinking about business strategy and finance on deeper levels, and as a result I chose to enroll in the Executive MBA program. As an entrepreneur for the last 12 years, with no aspirations of working for anyone else anytime soon, the program has probably benefited me in different ways than it would for, say, someone who was simply looking to move up the corporate ladder. On a personal level, I’d have to say I personally got the most value from the finance and economic-related portions of the program, and the knowledge gained in those areas has significantly enhanced my ability to run my businesses.

What are you most proud of professionally?

The knowledge that my efforts and those of the teams I have built are having a major impact on the adoption rate and transition towards electric vehicles. EnviroSpark, a company self-funded and organically-grown, is directly responsible for the design and installation of over 10,000 electric vehicle charging stations across the United States and Canada. I cannot count the number of times one of my clients has called me up and told me they couldn’t believe how many people went out and purchased electric cars after we completed an installation at their office, hotel, apartment, condo, convenience store, etc. Knowing that we reached out to these locations, educated them about electric vehicles, designed a charging solution for them, implemented that solution, and then seeing the end result of increased electric vehicle ownership is extremely rewarding.

You’ve said that you’re passionate about sustainability. What do you see as your role—personally, professionally, or both—in creating a more sustainable society?

When I was first considering getting into the electric vehicle space I was thinking to myself “electric vehicles are amazing, why do more people not drive them?” After some research, it became very apparent there were two main reasons for this:

  1. Awareness – People simply didn’t know all the benefits of owning an electric car (I could go on for days on this topic).
  2. Range Anxiety – People were scared they would get stuck somewhere due to a lack of infrastructure (and rightfully so).

With that in mind l founded EnviroSpark with two primary goals:

  1. Learn as much as possible about all of the benefits of electric vehicle ownership and share this with as many people as possible
  2. Design and construct as many charging sites as possible. My hope was that every time someone saw one of our charging stations, they would be a little more comfortable with the idea of switching to an electric car.

If you could give one piece of advice to students, what would it be?

Whatever you do for a living, make sure it’s something you’re passionate about. Work is too much time of your life to be spent doing something you don’t love, and I’d venture to say it’s impossible for your overall quality of life not to be directly influenced by the level of satisfaction you have for your career.

 

40 Under 40 profile: Brooke Beach (ABJ ’11)

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Brooke Beach

This article was originally posted on Grady’s site on August 27, 2019.

Grady College is proud to have four alumni recognized as 2019 40 under 40 honorees, presented by the University of Georgia Alumni Association. The 40 under 40 celebration, recognizing the personal, professional and philanthropic achievements of UGA graduates under the age of 40, takes place Sept. 13. This interview with Brooke Beach, the CEO and founder of Marketwake, is the first in a series of conversations with Grady’s honorees this year.

Grady College: What experience during your time at Grady College had the biggest influence on where you are today?

Brooke Beach: It was becoming a Grady Ambassador. It helped me expand my horizons on what life could be like after college. It’s no surprise that college students can get tunnel vision. Everything is about your classes, your friends, and your free time. It can be overwhelming to have a concept of what life will be like after graduation, but being a Grady Ambassador helped me place goals around who I wanted to be. I had the opportunity to meet and learn from incredible leaders, innovators, investors, and entrepreneurs — and I was inspired to be like them. It made me think far bigger than I had before and gave me goals to strive for.

GC: What skills and/or values and/or circumstances do you attribute to your success?

BB: Persistence and perspective. I’m sure it is exhausting for the people around me, but I do not give up — I don’t even know what that means!

But perspective is equally important; it gives you the ability to see both sides and make a decision on the best path forward for the greatest amount of people. The world is hard, and we cannot keep going if we don’t acknowledge it for what it is. But the next step is more important: to decide if we will do something great in spite of the difficulties. Each of us needs to be self-aware enough to know when to learn from mistakes and change, and when to move forward. I love this quote by Teddy Roosevelt, and I feel it captures this sentiment far more eloquently than I:

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

GC: What motivates you?

BB: I have one shot in this world — one chance to make something of the blessings I’ve been given. David Rae said that CEOs are less afraid of dying than they are of not contributing to the world, and that describes me perfectly. I am compelled to build, create, grow, and serve, and I know that I have the opportunity to work hard to fulfill it. I’ve experienced great loss, deaths, injuries, surgeries, medical conditions, and pain beyond belief. I’ve learned that I need to acknowledge these storms, feel the loss, and then keep going. Every single one of us has a story — it’s what makes us who we are — and I want to use my experience to help others tell their truths.

GC: What advice do you have for today’s Grady College students?

BB: You are responsible for what you become. One of my favorite books is “How to Win Friends and Influence People,” by Dale Carnegie. All people should read this at least three times in their life!

In the book, Carnegie says: “It isn’t what you have or who you are or where you are or what you are doing that makes you happy or unhappy. It is what you think about it.”  This could not be more true. The second you start to focus on all the reasons you “can’t,” or shift blame on others, you fail. If you want to grow, your focus should be on what you want to accomplish, why you can achieve it, and how you’ll get there.  Don’t be your biggest bully. As Norman Vincent Peale said, “Change the way you think and you can change your future.”

Brooke Beach (ABJ ’11) is a member of the UGA 40 Under 40 Class of 2019. She graduated from Grady College of Journalism and Mass Communication in 2011 with a degree in public relations. She is the founder and CEO of Marketwake, a digital marketing agency based in Atlanta.

On Thursday, September 7, Brooke took over the UGA Alumni Association Instagram Story to show us a day in the life of Brooke Beach! You can watch that takeover here.