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Sock Fancy: The Most Subscribable Bulldog 100 Company

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The UGA Alumni Association interviewed Stefan Lewinger (AB ’11), CEO of Sock Fancy, the “Most Subscribable Bulldog 100 Company.” The Bulldog 100 celebrates Dawgs on top by recognizing the 100 fastest-growing businesses owned or operated by UGA alumni each year.

  1. Tell our readers a little bit about your story. How did you end up starting Sock Fancy?

Our story starts almost six years ago, 2013, in a house that my co-founder and I shared. We were each other’s springboards for ideas, and we were just a few years out of Georgia. We were navigating a challenging job market at the time, and we found it annoying that we couldn’t find durable and good-looking socks. Everything could be delivered to your door, but we were still traveling to department stores and waiting in lines to buy socks. We wanted to change the way people talked about socks. I built our first version of the website, and I cobbled a site together. We wanted to get to market as fast as possible and we knew it would take a while to develop our own line. We started as a curation service and that allowed us some time to learn what customers liked or didn’t like about different styles, etc. We did seven different factories and 20 fabrics before we found what worked. Everyday crew socks that didn’t have the compromises found in the market at the time. We knew we needed to have a really great product.

  1. We know you offer an innovative monthly subscription service; can you elaborate about what other services you provide?

Subscription is our main focus – we wanted to change people’s minds about socks. We get that there are people that won’t subscribe but want to buy in packs or customizable. We do also offer custom corporate boxes – we have created some for companies like Chick-fil-A and Coca-Cola. We really like dealing with different companies, their stories, and why they might be interested in this product to show off their brand. They can show off their personality which is really important to brands right now. We had people who were subscribers and asked if we could make a custom version for them. You could say we kind of got pushed into this world and started our own program.

  1. What has been the most surprising part of running your own company?

I think the most surprising part has been the fulfillment or satisfaction from employing really good people. For the first 2-3 years it was just me and my partner. We were nervous to start bringing on employees but it has been nothing but the greatest experience to be able to provide salaries, a great work place, and fun for others. We have seven full-time employees and eight part-time employees – helping them pay for their house and car is one of my proudest achievements.

  1. What’s the number one thing you learned at UGA that has prepared you for what you are doing now?

I really learned the idea of sharpening my networking skills; a lot of it has to do with my experience at Georgia and that it is such a large community. Georgia was a microcosm of the entrepreneurial world where people are all looking for their place and role in the world – it’s allowed me to connect and build community with other entrepreneurs.

  1. What’s your favorite pair of socks right now?

My favorite pair is planetariums; it has a bunch of stars and planets on it – so I am nerd at heart.

  1. What do you enjoy about being an entrepreneur?

I love being able to employ hard-working and talented people, and I love the idea of being able to create something that people love, use, and enjoy. That you can really shape your own future and brighten other peoples’ lives along the way is humbling and exciting.

  1. What do you think are some of the values that have made you successful or what do you value as a company?

Our motto and our words to live by are “elevate the everyday, every month.” We want both our members and our employees to have a great experience – we strive to make the everyday extraordinary. We aren’t saving the world, but we are making really great socks. And if we can make everything a little bit better, that’s our goal. We really strive to make the mundane a little more magical.

  1. Do you have any advice for future Bulldog entrepreneurs? 

Luckily, you have a leg up if you are going to the University of Georgia. I want to borrow from Nike and say “Just Do It.” There are risks and you’re going to have convince yourself, but you just have to start. Starting is the hardest part. Odds are you will fail, but you can’t let it stop your dreams. Focus on the bigger pictures and get going – if you’re smart and a savvy, hungry person, you will make it work.

Refined Talents: A story of firsts for Bulldog alumni

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The University of Georgia and a passion for quality whiskey brought five alumni together to create one of the most successful young distilleries in the country and win the highly coveted Double Gold medal for a whiskey from the San Francisco World Spirits Competition. This is the first such award for a Georgia whiskey.

Jim Chasteen (BBA ’98) and Charlie Thompson (AB ’99, MBA ’03, JD ’03) met at UGA while pursuing degrees in business and law. Jim and Charlie connected over their passion and interest in whiskey, which eventually spurred a desire to craft their own recipe. They founded ASW Distillery (ASW) in 2011, and eventually hired fellow alumni, Justin Manglitz (BBA ’04) as head distiller, and Chad Ralston as Chief Marketing Officer (BBA ’08), in 2015. Today, five out of six partners (including Kelly Chasteen (BSED, ’00) in ASW hold degrees from UGA.

Since ASW’s inception, it has won multiple awards, including the first Double Gold medal from the San Francisco World Spirits Competition for a one-year-old whiskey. Their award-winning Duality whiskey was also the first to combine malted rye and malted barley in the same batch.

Learn more about ASW in a recent Garden and Gun magazine feature.

Charlie is breaking down barriers outside of the beverage world, too—most recently by establishing a scholarship to support students in UGA’s MBA/JD dual program. Just like their award-winning whiskies, this scholarship is the first of its kind. Most importantly, though, it will support UGA students in perpetuity.

Godfrey Powell takes hold of technology

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This post was contributed by Bridgette Burton (ABJ ’11, AB ’11), marketing and communications chair for the Black Alumni Leadership Council.  

Atlanta native Godfrey O. Powell, Jr. (BBA ’00), who leads product strategy for media partnerships at Facebook, delivered a talk at the TEDxUGA event on March 22. Powell majored in finance and management information systems at Georgia, and prior to joining the team at Facebook, he worked in investment banking at JPMorgan Chase, held leadership positions at Samsung and launched a film studio at Marvel Enterprises. His talk, titled “Taking Hold of Our Technophobia,” was about the intersection of media and technology.

Powell spoke about grappling with excitement around new technology and the fear of not being able to control the rate at which we are receiving information. He examines public opinion around technologies of the past, like the printing press and the automobile, to contextualize our fear of and relationships with technologies today. He also offered tips about how Wakanda, the fictional country in Black Panther, can serve as a model for how Americans can use technology as a tool, rather than forming unhealthy dependencies on smartphones.  

We caught up with Powell and asked him a few questions about his favorite things about the University of Georgia.

What made you decide to come to school at the University of Georgia? 

I wanted a large state school with a combo of good brand name, strong academics, and great sports programs. The deciding factor was I got a full HOPE Scholarship.

What did you think you would be when you grew up? Do you still have plans to become that? 

I always loved the idea of being a businessman and entrepreneur growing up.  The specifics I never knew.  Due to the current state of tech, I am fascinated to be in it and feel a high degree of entrepreneurship. At a certain point in the future, I may explore starting my own business.

What did you learn from your TEDx experience? 

I loved, and was quite challenged by, the creating and delivering a TEDx Talk. The basics of this process are obvious but worth mentioning: getting the right topic that matches your credibility and educates the audience, structuring the talk and then being (hopefully) entertaining. UGA was quite impressive in the way they organized the event, making it a large community event, and providing tons of tools and institutional knowledge to guide me in crafting the talk. I know from talking to the other presenters they felt the same way.   

I spent the first six weeks ideating on what topic I wanted to speak on, and how it could resonate. Then, I spent the next three weeks writing an outline, getting feedback from the team and putting together visuals. Then, I spent the last three weeks writing out the full draft and in the process memorizing it. The last week, I practiced it six times a day and each day made slight tweaks. Along the way, I shared it with trusted friends and family for feedback, which was a critical step in mastering the tone of piece and making it my own. I finally felt good the day before after dress rehearsal and getting feedback from the TEDx Talk curator. 

What advice would you give to graduating seniors and recent graduates? 

Throughout my career I’ve used this same thesis: I pursue things that just seem interesting and unique to collect experiences. Each step, I thought about the potential for growth and learning. Am I joining an area that has industry growth? When you look at industry growth, it matters less the exact role, but just getting involved.