JIT for Mother’s Day: Alumni-owned Helmsie offers “modern Southern goods for momma and babe”
JIT (just in time) for Mother’s Day, we’re spotlighting Helmsie, a Georgia-based lifestyle brand that offers “nostalgic and Southern goods for momma and babe.”
Helmsie is the dream child of Sarah Howell (MS ’10), who graduated from UGA’s College of Agricultural & Environmental Sciences with a degree in biological engineering, and her BFF Karla Pruitt, a licensed wallpaper, fabric and greeting card designer. The pair was interested in merging the South’s “rich, timeless culture” with the “renewed interest of uniquely Southern design.”
Today, their business focuses on being well-designed, yet functional–all in an effort to serve today’s “style-conscious momma.” They pride themselves on producing goods that will “add a little whimsy and joy to your day-to-day.” Here are just a few of the products available at helmsiebaby.com/shop:
Not Your Momma’s Alphabet Cards ($15)
I’m MOMMA Necklace ($30)
Bee Earrings ($20)
Pink Bee Poster ($34)
Sarah graduated from UGA in 2010 with a master’s degree in biological engineering (her undergraduate degree is from Furman University) and is an associate adjunct professor at Ashford University, teaching courses in health care ethics and medical statistics. In 2017, she added co-founder and CEO of Helmsie to her resume. This engineer-turned-entrepreneur manages the business side of house for the brand from her home in Atlanta. The wife and mother of two admits to also being an avid collector of vintage jewelry.
In late 2018, Helmsie announced its wallpaper debut with Hygge & West–another woman-owned business.
Interested in supporting this entrepreneurial alumna? Visit helmsiebaby.com to order online or inquire about wholesale purchases. Or follow them on Instagram.
Interested in supporting UGA students seeking to follow in Sarah’s business-running footsteps? Consider making a gift to UGA’s Entrepreneurship Program Support Fund.