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Five punny reasons you don’t want to miss UGA Young Alumni Night at SweetWater

We know you don’t really need an excuse to go to SweetWaterit kind of sells itself. But indulge us anyway. Here are five reasons missing this annual event would be un-beer-able:    

  1. Don’t worry, beer hoppy. What better way to spend a summer Friday than surrounded by fellow Bulldogs? Reminisce about sunny afternoons on north campus, be grateful you’re not spending your evening cramming in the MLC and count down the days until football season returns ( … it’ll be 64 from Young Alumni Night).

    UGA Young Alumni Night at SweetWater
  2. New taproom? Ale yeah! Did you know that SweetWater recently renovated and reopened its much-anticipated taproom? The new space allows for 24 different beers to be available on tap. Yeah, you read that right. 
  3. Hip hops. A local Atlanta band will be performing some of your favorite songs all night long. Pretend you’re back in Athens at the 40 Watt, Georgia Theatre or Hendershots.

    UGA Young Alumni Night at SweetWater
  4. Pitcher perfect. Take a selfie, pose with friends and make the perfect boomerang glass clink. Your Instagram feed will thank you.

    UGA Young Alumni Night at SweetWater
  5. You’re supporting students – thank brew very much! A portion of your ticket price will help fund UGA student scholarships.  

Bonus reason: FOOD.  

Let’s be honest – you don’t have anything planned for next Friday anyway. Grab a friend (or five), request an Uber/Lyft/Bird/Lime and we’ll see you there. Cheers! 

 June 28
9 p.m. to midnight 

Clementine Creative: Marketing Agency Brings Juicy Storytelling

Clementine

Sometimes big stories start in small places. One of those places: Clementine Creative Agency, a boutique marketing agency based from the first floor of a century-old building on the edge of bustling Marietta Square. Founded in 2015 by Jennifer Minton Nilsson (BBA ’00) and Merissa Corbet Davis (BFA ’03), Clementine Creative has become a wellspring of creative branding, dauntless design and authentic storytelling for a diverse and growing list of clients in the metro Atlanta area and beyond.

The agency initially sprang from the decade-long professional history of its two founding partners who worked together as part of an in-house corporate marketing and creative team for a prominent Atlanta-based homebuilding company. “I was the Vice President of Marketing and Merissa was our Art Director. We were lucky in that the company placed a value on branding and creative visioning that a lot of others may not. We rode out a lot of challenging times in the industry, but we learned a lot in the process too,” says Jennifer. “As we collaborated, we began to focus in on how powerful our craft could be in terms of creating a brand and a vision and then communicating that story in a way that was unique and genuine, something that people could connect with. That kind of storytelling makes things happen. It is not only fulfilling to create, but it makes a real impact on the business, even in the hard times.”

Clementine

“So much of it became about just taking those extra moments to be thoughtful,

Clementine

having the courage to take a step back and think creatively, look for the fresh approach – then the persistence to follow through the details and get it right,” adds Merissa. “Doing what, in a lot of cases, others wouldn’t take the time to do. Ultimately, we knew we wanted to create an environment built around that way of working and really honor the craft with great design that had an impact on people. And that was the seed of Clementine.” As Clementine’s reach has grown, so has its team – currently rounded out by two more UGA alumnae, Rachel Regal Melvin (BBA ’12) who heads up social media and engagement and Emily Noles (AB ’18), the agency’s client account and marketing coordinator.

With a select team for support, Clementine has been busy bringing stories to life from logo and branding packages to websites, social media campaigns, retail experience centers and more.

Clementine Creative

Highlights of Clementine’s recent work include two national award winners: a creative branding implementation (complete with onsite, web and social media components) for Marietta Square Market, the city’s anticipated new food hall destination opening this spring, as well as a brand experience center for Pratt Stacks, a new condominium destination in Atlanta’s Grant Park. Located in The Beacon Atlanta, the center is defined by a full wall mural, commissioned from a local artist, and combines everything from street art to architecture with video and interactive presentations for an immersive lifestyle experience. “We’ve had the opportunity to work with a growing list of clients from all walks and that’s a part of the challenge and the fun for us,” says Rachel. “We get to create these things and then see them come to life out in the world. When our clients see success, we get to celebrate with them. Everyone has a unique story to tell, so there’s always a new creative challenge for the team.”

And, at least for now, that team is red and black through and through. “There’s always room for another Dawg in the office,” jokes Rachel. Emily, the team’s most recent alum, adds, “When you think about it, it’s fun to have this team where you can see all these different facets of UGA working together. Merissa studied on the fine arts side in Lamar Dodd. Jennifer and Rachel both have a background in marketing from Terry. I was in advertising at Grady. We all have a common ground in the Georgia community, but we also all have different training, different specialties, different experiences that we bring to our work as a team and I think that collaboration really shows in the finished work.” Sounds like the makings for a great story.

Want to see more? Get a taste of Clementine’s work on their website at clementinecreativeagency.com.

UGA-RaceTrac partnership creates new career paths for student-athletes

Student-athletes in high-profile college football programs might be thought of as the enviable “big men on campus,” but their positions come with a price measured in hours and minutes.

“During the fall, you have football obligations every day of the week including weekends,” said Daniel Harper (BBA ’18), a University of Georgia football player from 2016-2018. “Spring is a little easier, and by easier I mean you get Sunday off.”

If they’re not in class, they’re at practice. And if they’re not at practice, they’re at weight training. Or in team meetings. Or tutoring. Or volunteering at community events. And with whatever time is left, they try to carve out a personal life.

Those time commitments are more than worthwhile for the lucky few who land a career as a professional athlete, but what about those who will hang up their pads after graduation? Most employers want someone with relevant work experience, and when you only have three weeks a year to yourself, internships are hard to come by.

They used to be, anyway.

 

A NEW KIND OF INTERNSHIP

Last year, UGA’s Corporate and Foundation Relations (CFR) team partnered with RaceTrac and UGA Athletics to develop a new opportunity for football players: two-week “micro-internships” at RaceTrac’s home office in Atlanta.

“The purpose of the micro-internship is twofold,” said Rachel Patton (ABJ ’13), RaceTrac’s university relations specialist. “One, for the student-athletes to gain exposure into the workforce and build their network. Two, for companies to see how transferable student-athletes’ skills are from their sport to a full-time corporate job.”

RaceTrac and UGA have had a fruitful relationship for a number of years—UGA has the highest representation among college alumni at RaceTrac’s home office, known as the Store Support Center—so the door was already open for further collaboration. After a January 2018 conversation between Patton and UGA’s CFR team about RaceTrac’s micro-internship idea, things began to move quickly.

“When CFR reached out about this opportunity, I was excited about the innovative program structure and the possibility of partnering with such a large company,” said Leigh Futch (ABJ ’05), director of student development for the UGA Athletic Association.

Futch created The Georgia Way, a comprehensive career development program aimed at preparing student-athletes for success after athletics, regardless of when that time comes.  An integral part of the program is connecting UGA student-athletes to resources that will enable a smooth transition to the professional world.  RaceTrac’s micro-internships seemed to be a perfect fit.

“We were able to pull this together very quickly. It was truly a team effort,” said Patton. “From the initial conversation with CFR to planning interviews of UGA’s football players in April 2018, we moved fast.”

 

THE FIRST INTERNS

Futch and UGA Athletics worked with RaceTrac to identify upperclassmen football players who were majoring in areas related to four of RaceTrac’s departments: Reporting and Insights, Financial Planning and Analysis, Human Resources and Operations. That list totaled 16 student-athletes—including Harper—who were each interviewed by a panel of RaceTrac senior/executive-level staff.

“It was a little intimidating at first, but they were all so friendly and easygoing,” said Harper. “Later that day, I got a call that I was one of the players selected for the internship.”

Harper and three others became RaceTrac interns, working at the Store Support Center in May 2018. The four UGA student-athletes were joined by six Clemson University student-athletes, and each intern was assigned to one of the aforementioned departments for their two-week stint.

The interns were tasked with projects they’d have to present to RaceTrac staff at the end of the program, and they were immersed in RaceTrac’s corporate environment by way of orientation sessions, networking events, assessment workshops and more.

“I spoke with each player about their experience, and they were all grateful for the opportunity and more confident in their abilities to perform outside of the athletics environment, which was music to my ears,” said Futch.

For one of UGA’s student-athletes, the internship was more than just a valuable learning experience: Daniel Harper is now a full-time operations analyst for RaceTrac.

“I knew if I wanted a career at RaceTrac then I would need to treat my internship as a two-week interview,” said Harper. “I worked my butt off, made connections, and made myself known.”

 

BUILDING ON SUCCESS

Plans are in place to repeat the program with more schools involved and more student-athletes from all sports. Futch is fielding micro-internship inquiries from many of UGA’s athletics programs. And other companies are taking notice of RaceTrac’s creativity.

“RaceTrac has been an engaged and innovative partner,” said Jill Walton (BSA ’99, MPA ’03), UGA’s CFR executive director. “They’ve done things that other companies haven’t done before. They took the lead with micro-internships, and now there are other companies asking about how they can participate.”

The program’s success also speaks to the strength of the RaceTrac-UGA partnership and of UGA’s alumni network. Patton’s relationship with RaceTrac began when a UGA sorority sister made a connection for her at the company, and now, through these micro-internships, she can do the same.

“Working on this program as a UGA graduate means the world to me,” said Patton. “And to be a part of a company like RaceTrac, where our leadership and team members value the type of students that UGA helps to grow, is amazing.”

Harper, too, takes pride in his ability to “pay it forward” by opening doors for UGA alumni in his new position.

“Being a UGA alumnus was a dream of mine for many years, and I am extremely blessed to have had the opportunity to play ball and graduate from such a great school,” said Harper. “The doors that UGA has opened for me are limitless, so it is an honor to represent my school in any capacity. I wear my ‘G’ with pride every day.”

Refined Talents: A story of firsts for Bulldog alumni

The University of Georgia and a passion for quality whiskey brought five alumni together to create one of the most successful young distilleries in the country and win the highly coveted Double Gold medal for a whiskey from the San Francisco World Spirits Competition. This is the first such award for a Georgia whiskey.

Jim Chasteen (BBA ’98) and Charlie Thompson (AB ’99, MBA ’03, JD ’03) met at UGA while pursuing degrees in business and law. Jim and Charlie connected over their passion and interest in whiskey, which eventually spurred a desire to craft their own recipe. They founded ASW Distillery (ASW) in 2011, and eventually hired fellow alumni, Justin Manglitz (BBA ’04) as head distiller, and Chad Ralston as Chief Marketing Officer (BBA ’08), in 2015. Today, five out of six partners (including Kelly Chasteen (BSED, ’00) in ASW hold degrees from UGA.

Since ASW’s inception, it has won multiple awards, including the first Double Gold medal from the San Francisco World Spirits Competition for a one-year-old whiskey. Their award-winning Duality whiskey was also the first to combine malted rye and malted barley in the same batch.

Learn more about ASW in a recent Garden and Gun magazine feature.

Charlie is breaking down barriers outside of the beverage world, too—most recently by establishing a scholarship to support students in UGA’s MBA/JD dual program. Just like their award-winning whiskies, this scholarship is the first of its kind. Most importantly, though, it will support UGA students in perpetuity.

Young alumni offer advice to new graduates

This post was contributed by the UGA Alumni Association Young Alumni Leadership Council.

Finals? Check. Picture in cap and gown? Taken. Celebrations with family and friends? Definitely. Walking under the Arch for the first time? Finally It’s official: You are now a graduate of the University of Georgia – congratulations!

Now what?

Members of the UGA Young Alumni Leadership Council certainly know the feeling of “now what?” So, they’re sharing some advice from things that motivated, guided and helped them along the way. Good luck with wherever your journey takes you and remember–Once A Dawg, #AlwaysADawg!


“Go with your gut and do something you love…at least give it a try…it might work out! You are more likely to succeed doing something you enjoy.” -TJ Callaway (BBA ’07)

“When starting your career, whether you’re assigned a seemingly mundane task or a huge opportunity, do everything you can to knock it out of the park. Be the person that leaders can depend on and trust with both the little things and the big things, and seize every opportunity presented to you.” -Elizabeth Cox (BBA ’13)

As you embark on this new chapter in your life, be sure to cherish those memories that you have made but don’t be afraid to make new ones. The world has so much to offer and don’t worry about taking that extra leap into a new job, a new city, or a new career! You have acquired the necessary skills during your time at UGA so take that leap of faith!” -Sumita Dalmia (BSFCS ’10)

“If you need help ask for it. It always surprises me how many people have questions, or need help with something, but they are afraid to ask. There are lots of people out there that want to help you! Remember to do unto others as you would have them do unto you. So help others whenever you can.

Say yes–be willing to say yes to new and sometimes seemingly scary opportunities because you never know where it will lead.

Manage your online reputation carefully. Post your successes, highlight your expertise, etc., but remember everything you post ‘sticks to you like a tattoo.’

Continue educating yourself (formally and informally) because learning never stops.

Work smart and ALWAYS be kind.

Dawg nation is behind you. I can’t tell you how many times I have gotten an opportunity because I’m a Georgia Bulldog.” -Yvette Dupree (BBA ’03, MAT ’07, PHD ’12)

“Although you are graduating college, your education is just now beginning. Treat each work day as an opportunity to learn from those around you. Don’t be afraid to ask questions. Work harder than anyone else. And above all, never compromise your values or integrity.” -Derek Hammock (BBA ’15, MACC ’16)

“No task is beneath you. Demonstrate you can handle the small stuff and you will find yourself in charge of much more.” -Travis Johnson (AB ’11)

Lewis Howes once said, “Effective networking isn’t a result of luck – it requires hard work and persistence.” -Courtney McCants (BBA ’10)

“Be a joy for others to work with.” -Caleb Nicholson (BSED ’09)

“Never underestimate the power of your network. Start building it now and keep in touch with your friends, classmates and professors from UGA. You never know when your paths will cross again, or how you can help each other out down the road.” -Elizabeth Powell (BS ’06, ABJ ’06)

“Seek out opportunities and apply! You may not have every qualification listed in a job posting, but you may be a great fit for the position. Don’t let perfect be the enemy of good. UGA prepared you for great things!” -Anna Reddish (BSA ’08 MADS ’09)

Young Alumni events offer fun and fellowship

This post was contributed by Elizabeth Cox

On Tuesday, April 3, in a location with reference to a different day of the week in its name, over 100 UGA young alumni filled Monday Night Garage for Young Alumni Trivia Night. Dawgs congregated with old friends and new at tables decked out in red and black decor for an evening full of Monday Night Brewing tastings, Jim ‘n Nick’s BBQ, some very clever team names and trivia by Dirty South Trivia. The Young Alumni Council’s own Courtney McCants even took over the Alumni Association Instagram to showcase the evening’s festivities.

The top three teams went home with gift bags full of various prizes, and congratulations to team “Humble Yourself” for winning the first place prize after a sudden death showdown requiring some expertise in Herschel Walker stats. Check out the event photos.

This event was the first trivia night organized specially for UGA young alumni, and was planned by the Young Alumni Leadership Council, whose members are in their first year serving on the council. Its members will be planning more events and opportunities for the nearly 40,000 Atlanta area young alumni to engage with and give back to UGA.

The next event will be our annual UGA Young Alumni Night at SweetWater on June 22. Nearly 600 were in attendance last year, so be sure to get your ticket early!