A vision of service—in the service of vision

This story was written by Charles McNair.

Dr. Jack Schaeffer (BBA ’72) first visited the University of Georgia on a football weekend.

“I always thought I’d go to Tulane,” he recalled. “But the experience at a Georgia-Vanderbilt game and that whole weekend changed me. In my mind, I’ve never left Athens, Georgia, since. UGA is the greatest thing that ever happened to me.”

Jack’s three children had similar insights.

Dr. Brooke Schaeffer Kaplan (BS ’03) planned to attend the University of Texas, but she took time to visit a cousin’s sorority house at UGA.

Brooke Schaeffer Kaplan in 1999, with the cousin she visited her first day on campus

Brooke Schaeffer Kaplan (left) in 1999, with the cousin she visited on the campus trip that convinced her to attend UGA

“I got to campus, and I knew it was where I was supposed to be,” Brooke said. “I felt that sense of community. I was searching for a sense of belonging—UGA made me feel the way I wanted to feel.”

Dr. Mark Schaeffer (BBA ’06) knew UGA’s pull long before he arrived as a student.

The Schaeffers had cheered at Georgia football games for years from a family suite at the UGA Center for Continuing Education. The day Mark walked onto campus as a student, he already felt like an ambassador for the school—and then he was one, becoming a Visitor Center tour guide.

“I was an official representative of UGA,” he said. “It was so rewarding to just talk about how great UGA is. I felt like I helped high school visitors decide to come to college here.”

Dr. David Schaeffer (BS ’12) is the most recent family UGA alum. Though he’d been accepted at another prestigious university, he just couldn’t imagine himself there.

“I’d gone to Athens dozens and dozens of times,” he said. “I didn’t have to picture myself there. I just felt like I already was there.”

Jack and David Schaeffer shake hands after David's graduation in Sanford Stadium.

Jack and David Schaeffer shake hands after David’s graduation in Sanford Stadium.

The eyes have it

All four Schaeffers, two generations, followed their 20/20 UGA visions into the same field of study: optometry.

Jack set up practice as founder and CEO of Schaeffer Eye Center in Birmingham, Alabama, after advanced study at Southern College of Optometry. His firm grew to 18 locations and a refractive laser center before he sold it to MyEyeDr in 2017.

The Schaeffer kids grew up in a world of eye charts, lenses, and frames.

“Schaeffer Eye Center was basically a family business,” Jack said. “All my children participated in the practice. And they all understood we were not only an eye clinic, but a community company.

“We cared for patients. We cared for families. We cared for our communities. We always believed in being something bigger than just a business.”

David, Mark and Jack Schaeffer in 2016, after Mark was named one of UGA's 40 Under 40.

David, Mark and Jack Schaeffer in 2016, after Mark was named one of UGA’s 40 Under 40.

UGA focused the Schaeffers on service

Brooke works today as a clinical assistant professor at UAB in addition to practicing optometry at MyEyeDr as a market clinical manager. Mark serves not only in MyEyeDr but also within the larger optometric community as a board member of the Intrepid Eye Society. David joined the family business after he finished studies at the Illinois College of Optometry.

All three Schaeffer kids say UGA prepared them for lives of service.

“We all wanted to do something bigger than just serve ourselves,” said Brooke. “We all wanted to help people in some way.”

Brooke lauds UGA professors for sharpening her professional capabilities. “I learned time management skills. I learned study skills. I had the ability to talk with my professors one-on-one. It set me up for success.”

Mark strongly credits UGA for his community consciousness.

“The environment at the university emphasized collaborative learning and collaborative work to create a better student,” he said. “I’ve had the privilege to work in many different settings using the shared community to promote growth not only in myself but also in the greater world.”

Among David’s favorite memories is a scavenger hunt held at his induction into the Dean William Tate Honor Society, the most prestigious honor UGA can bestow on a first-year student. The hunt took him to notable locations on campus, ending at the Founders Memorial Garden.

“It was a search for something hidden, that you might miss if you didn’t have some idea of what you were looking for,” David said. “It was powerful and memorable.”

The scavenger hunt could serve as a metaphor for what every scholar at UGA seeks.

David, Brooke and Mark Schaeffer in 2017, at the SEC Championship Game in Atlanta

David, Brooke and Mark Schaeffer in 2017, at the SEC Championship Game in Atlanta

Understanding this, the Schaeffers have always placed great value on giving back—to communities and organizations and institutions that help shape values, instill wisdom, and equip people to succeed in life.

Jack, the patriarch, speaks for the whole Schaeffer family.

“When you are passionate about a place, a cause, or an institution, it is imperative that you demonstrate that passion by being involved,” he said. “That includes gifts of time and money. There should be a commitment to both.

“It does so much good when you give back. And it just feels good.”

UGA Class of 2022 achieves 96% career outcomes rate

Class of 2022 results are in, and once again, University of Georgia graduates have shown that their experience as UGA students prepared them to succeed beyond graduation.

According to career outcomes data released by the UGA Career Center, 96% of UGA Class of 2022 graduates were employed or continuing their education within six months of graduation.

This year marks UGA’s 11th consecutive year with a career outcomes rate of 90% or higher. The career outcomes rate of UGA’s previous seven graduating classes has consistently been 8% to 11% higher than the national career outcomes rate, as published by the National Association of Colleges and Employers.

Among the Class of 2022 UGA graduates, 63% reported being employed full time; 24% were continuing their education; and 10% were engaged in post-graduate internships, fellowships, residencies, postdoctoral research, part-time jobs or said they were not seeking employment.

“This impressive career outcomes rate reflects the positive impact of numerous collaborative efforts undertaken by the UGA community to prepare our students for successful careers,” said President Jere W. Morehead. “It is clear that a UGA education provides an extraordinary return on investment for our students and their families.”

UGA Class of 2022 graduates were hired by 2,998 unique employers and are working full time across a wide range of sectors, including:

  • Business: 68%
  • Education: 20%
  • Government: 7%
  • Nonprofits: 6%

Top employers include Amazon, Bank of America, Boehringer Ingelheim, Chick-fil-A, Delta Air Lines, PricewaterhouseCoopers and The Home Depot. See the full list.

GAINING EMPLOYMENT

Class of 2022 graduate Jessica Tardy found employment as a product analyst with FLEETCOR Technologies in Atlanta, where she manages customer insights, tests customer journeys, and coordinates product changes between cross-functional teams. Tardy says the UGA Career Center aided her search by connecting her with alumni through LinkedIn, TerryConnect and the UGA Mentor Program.

Like Tardy, 87% of graduates employed full time or in post-graduate internships reported that their job aligns with their career aspirations. Additionally, more than half of survey respondents who indicated that they were employed had secured their employment prior to graduation.

As a land-grant and sea-grant institution, UGA is committed to supporting Georgia’s workforce needs. Of the Class of 2022 graduates, 69% accepted jobs within Georgia, strengthening organizations and communities across the state. The remaining 31% secured positions across 48 U.S. states and 31 countries.

FURTHERING EDUCATION

Jaquarius K. Raglin is a 2022 graduate who chose to continue his education, pursuing a Master in the Study of Law from the University of Georgia’s School of Law. He is preparing for a career in health policy and credits the UGA Career Center with helping him prepare for life after school, especially through on-campus resume review days, one-on-one appointments with career consultants and finding a mentor through the UGA Mentor Program.

Raglin represents the 24% of Class of 2022 graduates who are now furthering their education in top schools such as Columbia University, New York University, the University of North Carolina at Chapel Hill, Vanderbilt University and, of course, UGA.

The UGA Career Center calculates the career outcomes rate each January by collecting information from surveys, phone calls, employer reporting, UGA departments, the National Student Clearinghouse and social media websites such as LinkedIn. The current data is based on the known career outcomes of 8,073 graduates from the Class of 2022.

NOTE: Percentages may add up to over 100 because of rounding.

For more information about the Class of 2022 career outcomes, visit career.uga.edu/outcomes.

To learn about hiring UGA graduates, visit hireuga.com.

 

 

UGA alumna credits scholarship program for professional success

Growing up, Natalie Clauson (AB ’21) always knew she wanted to be a Bulldog. Coming from a family of Georgia fans and an older brother who loved his time at the university, she built a dream of becoming a Dawg herself. Now, after graduating with a degree in public relations and working her way up to a manager position in a Bulldog 100 company, she has become quite the outstanding alumna.

Natalie Clauson credits much of her professional success to the Georgia Commitment Scholarship (GCS) program that allowed her to thrive during her time at UGA. “It was such a blessing, beyond just financially,” she said.

The GCS program has created more than 680 endowed, need-based scholarships since 2017, and students in Natalie’s scholarship cohort were some of the first to be awarded this aid. The program invests in its students financially, but also professionally and academically with a focus on providing networking opportunities and career coaching. Natalie explains, “GCS is like having an extra layer of support at UGA in all aspects of student life.”

As an undergraduate student, Natalie was involved in many areas on campus. She served as T-shirt Chair for Alpha Chi Omega, designing merchandise for her sorority—something she considers an integral part of her college experience. She was also a member of the Wesley Foundation, serving as a small group leader and discipleship mentor. In addition, Natalie was a teacher’s assistant for American Sign Language (ASL) courses and closely worked with ASL students and Brian Leffler, lecturer in the Mary Frances Early College of Education. This experience, as well as her involvement with her sorority and campus ministry, gave her a passion for mentorship that she carries with her to this day.

Natalie, at a Georgia-Florida game with friends

Natalie, at a Georgia-Florida game with friends

“My biggest advice to current UGA students is to find a mentor,” Natalie states. “Finding people to ask for advice who had similar career goals to me was something that I really valued in college. I don’t think I would have the experience that I do now without that.”

Donors who create Georgia Commitment Scholarships like Natalie’s have the opportunity to provide direct mentorship to the student receiving the scholarship. Natalie remains connected to her donor, Samuel Holmes, and the team of UGA staff who operate the GCS program. “The fact that the team still checks on me shows how much they care about the students going through this program,” said Natalie.

During her time as a student, Natalie worked as an intern with a public relations agency she was connected to through the GCS program. Her experiences in that internship helped her to land a position with her current employer, Marketwake, a leading digital marketing agency and 2023 Bulldog 100 honoree based in Atlanta. After finishing the junior associate program, which places great emphasis on mentorship and training, Natalie was offered a full-time role with the company as a technical project manager and traffic manager.

“Being part of the GCS program was essential to my growth as a student and a professional,” she states. “I wouldn’t be where I am without it.”

UGA CARE Center receives major gift with touching dedication

Elliott Marsh (BSA ’02, MAL ’11) is highly involved in his alma mater, serving on the board of directors of the University of Georgia Alumni Association and having been a president of the College of Agricultural and Environmental Sciences Alumni Association, but his most recent commitment to the university is among his most personal.

For nearly eight years, Elliott’s father, Chris Marsh, suffered from Lewy Body Dementia and Alzheimer’s Disease. His mother, Annette Marsh, was Chris’s primary caretaker until she unexpectedly passed away from cancer. Throughout her husband’s illness, Annette struggled to find a diagnosis, care assistance at home and general information on care for dementia.

“My mom stood behind my dad, probably to her detriment,” said Elliott. “She sheltered all of us from some of the symptoms and issues that went along with his dementia and did not want it to take away from our lives.”

Following his father’s passing, Elliott, his wife Christy (BBA ’02), and their daughters Adison—a UGA student—and Annalee wanted to find a way to honor Chris and Annette’s memory while helping other families with similar medical histories. This drew the two to the UGA Cognitive Aging Research and Education (CARE) Center.

The CARE Center, a unit within the Institute of Gerontology in the College of Public Health, is a clinical, research and outreach space that delivers education on dementia risk reduction, conducts cutting-edge research and provides planning and support for persons with dementia and their care partners. Their team works to change dementia education, diagnosis, and support — expanding services to rural and underserved communities across the state. The mission of the CARE Center hit the Marshes close to home.

At a UGA Alumni Association board meeting last January, Elliott found himself in the College of Public Health listening to Marsha Davis, dean of the college, discuss the CARE Center and the impact it planned on having.

“I remember sitting there and almost starting to cry,” said Elliott. “What she described was exactly what my family needed.”

This impactful meeting convinced the Marshes that the CARE Center had the ability to affect millions across the state and the country suffering from dementia just like Elliott’s father. In memory of his parents, Elliott and Christy made a $25,000 gift to create the Chris and Annette Marsh CARE Center Student Support Fund to further the CARE Center’s life-changing mission.

“CARE faculty, staff and students see dementia differently,” said Dr. Lisa Renzi-Hammond, co-director of the CARE Center. “We see a Georgia with less care crisis, more access to early and accurate diagnosis, and in the long run, less dementia.”

“The Marsh family sees the same Georgia that we do, and their gift enables us to take students to the communities that need us most, allow students to see the beauty of Georgia’s rural communities, and form meaningful relationships with people in our rural communities that will change how our students approach their careers in health.”

Those who share the Marshes’ and the CARE Center’s aim to improve dementia outcomes can donate to the Chris and Annette Marsh CARE Center Student Support Fund.

“My parents modeled many traits in their lives including compassion, sacrifice, and commitment,” said Elliott. “They taught us to dream, care and counsel. Most of all they demonstrated and lived an undying love for each other and us. They touched many people in their lives, and I hope this gift helps to carry on that legacy of generosity and provide comfort to others in need.”

Support the UGA CARE Center

6 Stories that Prove Love is in the Air at UGA

Nearly 25,000 couples met and fell in love at the University of Georgia. This Valentine’s Day, we’ve highlighted some Bulldog love stories to prove that love is in the air all over campus (and beyond).

These DC Dawgs found love AFTER graduation

Lynne and Rob together at the 2022 CFP National Championship in Indianapolis

Lynne and Rob Randolph met as members of the DC Alumni Chapter in August of 2004 while reconnecting with fellow bulldogs. The two make regular trips to Athens with their two children.

From dorm parties to professorships

Jeff & Sydney Shellebarger

Jeff and Sydney Shellebarger met during a party at a UGA residence hall in the ’70s. Now, they are responsible for creating the first-ever professorship for the department of Geology.

Graduate Dawgs reconnect

Amanda Stables and Spencer WoodyAmanda Stables and Spencer Woody both grew up in the great state of Georgia but met 500+ miles away at Cedarville University. Both Bulldogs at heart, they decided to come back to Athens as Amanda pursued a master’s in social work and Spencer attended Georgia Law.

Grady couple continues to support students in mass communication

Powells dog

Elizabeth and Joey Powell both graduated with degrees from Grady College of Journalism & Mass Communication and found success in public relations and advertising. The two still give to Grady to support the success of future Grady couples!

UGA busses spark romanceTeman Worku + Kevin Steele Rooftop Engagement

Teman Worku and Kevin Steele sparked their epic love story on a UGA bus from Athens to Atlanta to attend the UGA Alumni Association’s 40 Under 40 Luncheon with the Student Alumni Council.

World travelers reconvene in Athens

delias03

Chris and Jenny D’Elia were both on separate studies abroad, Chris in the Pacific Islands and Jenny in Cortona, prior to them fortuitously meeting back in Athens upon their arrival home. Now, they share an adventurous spirit and travel as much as possible.

 

Looking for more heartwarming love stories? Check out our 2020 V-Day blog on Bulldog Love Stories!

2023 G-Day date set, chase for history begins

This year, the University of Georgia could become the first school in modern college football history to win three consecutive national championships, and the Dawgs’ road to glory begins on G-Day, April 15, in Sanford Stadium.

The annual G-Day spring scrimmage will pit Bulldog against Bulldog, capping a month of spring practices with an intra-squad game between the Red team and Black team. G-Day could tell us much about what we’ll see in the fall: who succeeds Stetson Bennett at quarterback? How will Georgia account for departed defensive lineman Jalen Carter? Can the Dawgs find a counterpart for Brock Bowers as dominant and versatile as Darnell Washington?

Kirby Smart plays his cards notoriously close to the vest, so we may not get answers to all these questions, but light will be shed on how UGA plans to transition from 2022 to 2023.

The G-Day game will be open to the public, so watch this space and the UGA Athletics site for information on how you can get a seat in Sanford for our first glimpse of what could be a history-making squad. UGA alumni can also update their info to make sure they’re getting the latest UGA info—about the upcoming season and much more—sent directly to them.

Kelly Layton supports UGA’s future artists and designers

University of Georgia alumna Kelly Layton made a significant investment in the future of the program that gave her her start with a $500,000 gift to create the Layton Graphic Design Endowment.

“Georgia has a great graphic design program, and more people need to know about it,” said Layton. “If you want to pursue art, UGA presents such a great opportunity: a quality program, a rich campus community and a well-rounded, liberal-arts education.”

The endowment will provide substantial support for the graphic design area—part of UGA’s Lamar Dodd School of Art. Graphic design is the most high-demand, selective major in the School of Art, and with her contribution, Layton hopes to both elevate the program and inspire future artists and designers.

“This gift will be transformative for graphic design and our students as we have minimal to no discretionary funds,” said Julie Spivey, graphic design professor and area chair. “We truly cannot thank Kelly enough.”

Layton, who received her bachelor of fine arts degree in 1990, is a longtime donor to the university along with her husband, Brent. Her gift came after a campus visit to the School of Art.

“I had not been to see the graphic design area since I was in school,” said Layton. “And after I went, met with the professors, listened to what the area’s needs were and sat in on a class, I knew the difference I could make and knew I had to contribute.”

Layton works on her senior portfolio in 1990.

Layton works on her senior portfolio in 1990.

Layton’s gift is the largest single commitment in the graphic design area’s history. Spivey, along with the rest of the graphic design faculty, believe that the endowment will help to further improve the small, but accomplished area of study.

Layton herself secured a design position at BellSouth after she graduated, and for half a decade, she climbed the ranks there until the tragic death of her younger sister led her to re-evaluate her life. She decided then to devote herself to supporting her family—she and Brent had a son two years prior to this decision and found they were expecting another two weeks after—and helping Brent grow his consulting business.

“I made sure to keep in touch with my art,” said Layton. “I made logos for my sons’ sports teams, did some volunteer graphic design for their schools, made logos for friends, calligraphy for weddings, things like that.”

The business she helped her husband grow opened doors that eventually led to him becoming president and COO of a company ranked 26 among the 2022 Fortune 500.

Brent and Kelly in 1987, just before that year's Georgia-Florida game.

Brent and Kelly in 1987, just before that year’s Georgia-Florida game.

Her family moved to St. Louis in 2010 and built a life there, but Georgia was never far from their minds—they continued to cheer for the Dawgs, and her oldest son even earned a master of science in business analytics degree last spring. Thanks in part to one of the Laytons’ neighbors, that affinity became something more in the last five years.

“Our neighbor was talking to us about all these organizations he was involved with, all this philanthropy, and he said, ‘First, you learn. Then, you earn. Then, you return,’” said Layton. “And I thought that was a great lesson. And so my husband and I decided: we’ve been blessed to earn a lot, we’re doing well, now we need to start returning.”

Since 2017, they have made numerous substantial gifts to UGA, committing to support—among other areas—athletics, scholarships targeting UGA students from their hometown, UGA’s study abroad program in Spain and now the graphic design endowment.

“The more involved we’ve gotten, the more connected we feel, and the more we want to do,” said Layton. “It’s been such a joy to get reconnected with the university in all these ways, to visit and feel the excitement of being on campus. We just feel like we’re home again, and this is where we want to be.”

Start the year off with Mentorship in mind

January is Mentoring Month, just in time for the beginning of a new year! New beginnings mean new opportunities, and becoming a mentor is a great way to support UGA students as the semester begins.  

In honor of International Mentoring Day on January 17th, we spoke with UGA mentee and UGA Mentor Program Ambassador Moira La Fuente (Class of 2024) and her UGA mentor Melissa Adomako (BS ’13) about their experience in the program and why they believe others can benefit too.

  

Why did you first choose to engage with the Mentor Program? 

Melissa: I have always been passionate about mentoring and coaching students. Even as a UGA student, I served as a resident assistant, mentoring younger students. The Mentor Program stood out to me because it was a structured way to connect with students and meet people who have similar interests to mine. 

Moira: Mentorship allowed me to be focused on my career. My major is very broad, so having a mentor with experience in different sectors was really important to my professional growth. Having Melissa as an example has been really helpful. 

 

What has been the most meaningful part of your experience? 

Moira: Connecting on things that are not strictly just professional has been incredibly meaningful to me. Melissa was an international student like I am, so we have connected through shared experiences beyond just career paths. 

Melissa: This relationship has truly blossomed into a friendship. Even though it is a short-term mentoring relationship, I can see our mentorship continuing on throughout our lives. Moira can always reach out to me regardless of what path she decides to take. 

 

What have you gotten out of the program thus far? 

Moira: I have gained a broader perspective on the different types of jobs that are available for my major. After connecting with mentors, I have realized there is much more to my major than I ever thought. 

Melissa: Staying connected with young people makes me feel young! I am always on the lookout for opportunities to share with Moira and other mentees, and I always try to find connections to my mentee. It keeps me curious and wanting to make more connections. 

 

What is your favorite part of the UGA Mentor Program? 

Melissa: For me, it’s getting to talk to younger people and advising them on things that I would have done differently when I was in their shoes. When I was at UGA, we did not have the Mentor Program, so I did not have people to reach out to who were in established careers. I wanted to be a resource, because I did not have that. 

Moira: The accessibility is very appealing. As a student living in Athens, I did not think I would be able to connect with a professional like Melissa who travels frequently. Having accessibility to someone who is in the field you want to be in, regardless of location, is very good. 

 

Why do you think that more mentees and mentors should participate in the program? 

Moira: More mentees should enroll in the Mentor Program because it is not only about professional growth, but also personal growth. It’s a great coaching relationship. 

Melissa: More mentors should join the program to share wisdom. It is always good for older people to share their knowledge with younger people and provide them with a sense of community outside of Athens. Both of my mentees have been absolutely wonderful. 

 

January, National Mentoring Month, is a terrific time to become a mentor and contribute to the lives of UGA students. You might be amazed how much YOU get out of giving back in this way! Learn more at mentor.uga.edu. 

Become a Mentor

Mentee to Ambassador to Mentor—coming full circle

This story first appeared on UGA Today.

Bella Sci entered the University of Georgia’s Grady College of Journalism and Mass Communication focused on working in the Big Apple one day. She credits her experience in the UGA Mentor Program for giving her the confidence to go after what she wanted. “I always wanted to move to NYC, but it seemed so big and so far away,” Sci explained. “Talking to mentors who had made the leap convinced me not to let my fears hold me back.”

Those mentors made Sci realize, if there ever was a time to take a chance, it was right out of college. “I had this idea that when you graduated, you had to know what you are doing. I thought decisions made at this time were permanent—would set the course of my life. My mentors reassured me that nothing is forever, and everyone is still figuring it out. ‘Believing in what is possible is almost more important than what you do right now.’ That perspective shattered any barriers in my mind,” Sci said.

Sci graduated from UGA in May 2022 and took off to New York to follow her dreams. She now works for RocaNews, a small 13-person media startup. She loves her role as community and growth lead where she is helping to build a company with the goal of delivering nonpartisan and balanced news. Sci said, “Doing something I feel passionate about makes me feel fulfilled.”

Now a UGA mentor herself, conquering self-doubt is a message Sci passes on to her own UGA mentee. “Acknowledging the role mentors played in my career development and in providing guidance through my college years, I couldn’t wait to become a mentor and return the favor,” Sci said.

Her UGA Mentee, Kelsey DuPuy (Class of 2025) is benefiting from Sci’s experience. Like Sci, DuPuy is an advertising major at Grady. “Being able to ask questions and get advice from someone who’s been here opened my eyes to things at UGA I didn’t know about. I’ve gained a frame of reference on both college life and what comes next,” DuPuy said. Following advice from Sci, DuPuy has become involved in the Red & Black and is building a network through LinkedIn. The fact that Sci worked in NYC made her an attractive mentor to DuPuy. “Bella’s story is motivating to me. It gives me confidence in the choices I’m making,” she said.

Sci first joined the UGA Mentor Program as a sophomore. “I had just transferred into UGA when a friend told me about the program. I was looking to add some professionals to my life, beyond my friends and family, hoping to gain insight into the real world after college,” Sci recalled. She said it was valuable to speak to someone who had walked in shoes she hoped to one day fill.

Sci was later inspired to become a UGA Mentor Program ambassador, giving her an opportunity to develop programming, partnerships and marketing strategies to bring heightened awareness to the mentor program. “Having had such a fantastic experience with my first mentor, I thought, ‘Why doesn’t everyone have one of these?’ I couldn’t believe people didn’t know about the program. I wanted to let everyone know what it’s like to have someone in your corner,” Sci said.

Now, Sci is a champion for becoming a mentor. “Everyone has something unique to offer. You don’t realize how valuable your experience is until you speak to someone who is looking for exactly what you have to give. I wouldn’t have known that I wanted to work in a startup if I hadn’t connected with a mentor who worked in one,” Sci said. “Your experience is everything. Share it!

January is National Mentoring Month and Jan 11 is “I am a UGA Mentor Day.” To learn more about the UGA Mentor Program, visit mentor.uga.edu.

A UGA parent paints the town red (and black)

2023 Update: The Empire State Building was lit up again in honor of the Bulldogs’ second national championship title.


Note: This was originally posted in January 2022, following the Bulldogs’ first national title.

When the Georgia Bulldogs secured their first national title in 41 years, the outpouring of emotion from University of Georgia alumni and fans was so intense, so widespread, it could’ve painted the sky red and black.

And in New York City, thanks to a UGA student’s parent, it did.

Shortly after the 2022 CFP National Championship finished, the iconic Empire State Building traded its usual illumination for red and black hues, and the world took notice.

https://twitter.com/CFBPlayoff/status/1480930289467670544

But it wasn’t just the Empire State Building. The Helmsley Building at 230 Park Avenue also lit up the night red and black—not just on Monday night, but Sunday and Tuesday, too.

230 Park Avenue in New York City on Tuesday, Jan. 12

Timelapse of 230 Park Avenue the night of Jan. 11

Timelapse of 230 Park Avenue the night of Jan. 11

It all began with Bill Elder, managing director and executive vice president at RXR Realty. Elder, whose youngest daughter, Eliza, is a third-year studying real estate at UGA, had already started planning the lighting of 230 Park Avenue, a building in RXR’s portfolio, when he realized he had an opportunity to go even bigger.

“I had a call scheduled with Tony Malkin [chairman, president and CEO of Empire State Realty Trust, Inc., which owns the Empire State Building], so I thought I’d see if he would do a favor for me,” said Bill. “So, I reached out to him on the Saturday before the game, and I said, ‘My daughter goes to Georgia, and we’re lighting 230 in red and black in honor of the game—do you think you could light up the Empire State Building? And he said ‘Absolutely, done.'”

The following Monday night, Bill was—like the rest of us—consumed by the drama of the national championship’s final minutes and the elation of the celebration that followed, so he didn’t know that Tony Malkin came through on his promise a little bit early: “The World’s Most Famous Building” wore red and black from the moment the Dawgs claimed victory until 2 a.m. Tuesday.

Bill’s role in amplifying the joy of Bulldog Nation is spectacular enough on its own, but it becomes even more so in light of the journey he and his wife Katie took to become UGA fans. Just a few short years ago, the Elders had just a passing familiarity with the university, but once their youngest daughter, Eliza, began to take an interest in attending, things started to change.

“I’ll admit, my first reaction was ‘not a great idea, too big, she’ll get lost,’ but then I went down there, took a tour, and within about 20 or 30 minutes of being on campus, I got immediately comfortable with the place and thought UGA was a great decision,” said Bill.

Katie and Bill Elder at Sanford Stadium

Katie and Bill Elder at Sanford Stadium

Once Eliza became a student, Bill and Katie were approached by members of the Parents Leadership Council (PLC), a group of highly engaged parents who support student-focused organizations and efforts on campus.

“I didn’t realize how much need there was among UGA students,” said Bill. “So, when I heard about the outreach and the kind of need fulfillment that the PLC was doing for these great kids, I was in. How could you not want to help somebody who might be the first person in their whole family to go to college? How could you not want to give students a better chance?”

Bill and Katie have been members of the PLC ever since. Beginning this August, they will serve as chairs of the PLC’s Grants Committee, which administers grants that provide funding to a variety of organizations across UGA’s campus. Last year, the PLC Grants Program awarded 69 grants totaling over $625,000, and the program has awarded more than $3.8 million over its lifetime to groups like Designated Dawgs, the Outreach and Financial Assistance Fund at the UGA Speech and Hearing Clinic, the Student Government Association’s Clothing Closet and the University Health Center’s Counseling and Psychiatric Services Program.

So, when some of Manhattan’s most iconic structures took on the colors of the national champion Georgia Bulldogs, it was an expression of the unbounded joy of alumni and fans who had waited nearly a half-century for a championship, but it was also a culmination of the Elders’ journey.

They are not a family with generations of Bulldogs, they didn’t grow up dreaming of Broad Street or Milledge Avenue, but they believe in the university and its mission just as strongly as a third-generation Dawg from Marietta.

“We went from knowing very little to humbly hoping that we can make a difference at the university,” said Bill. “UGA has embraced us, and we embrace them. We’re really happy to be a part of it, and we’re really proud to be a part of it.”