One of the biggest attractions to the Atlanta music scene is its annual music festival, Music Midtown. From mainstream pop artists to rising rock bands, Music Midtown offers the crowds that gather performances from a wide variety of artists. For Peter Conlon (BBA ’75), one of two founders of the festival and president of Peter Conlon Presents, this was the overall goal: to create an event fit for attendees of all music tastes and genres.
Conlon graduated from Georgia with a bachelor’s degree in international business in 1975. During his four years as an undergraduate student, he was a member of University Union where he first began booking rock concerts that featured artists such as Jethro Tull and the Allman Brothers. He attended law school for a short period of time after graduation, but then took a risk and dropped out to work as an intern for the Carter presidential campaign, a risk that ended up paying off through a victory.
Peter continued to work for Jimmy Carter throughout his presidential term. His position required that he help set up benefit concerts for the president. In 1982, Conlon partnered with Alex Cooley to begin his career in the music industry.
After working many years booking concerts, the pair founded Music Midtown in 1994, inspired by the New Orleans Jazz and Heritage Festival. After having to pull the plug on the event in 2005 due to low sales, the festival was reintroduced in 2011 and now takes up several stages across Piedmont Park, hosts more than 30 different artists, and attracts attendees from all over the nation. Moreover, since the festival’s relaunch, it has generated $50 million for the local economy each year.
Congratulations to Peter and best wishes for the continued success of Music Midtown!