Scott Cuppari honored as 2026 Seawell Faculty Award recipient
The award recognizes a UGA faculty and staff member for excellence in career mentorship.
Scott Cuppari, lecturer in the department of marketing at the University of Georgia’s Terry College of Business, is the 2026 recipient of UGA’s Lee Anne Seawell Faculty Recognition Award.
Faculty and staff who receive this honor, given annually by the UGA Career Center, are selected via feedback from the Career Center’s annual Career Outcomes Survey. The survey gave members of the Class of 2025 the opportunity to identify a faculty or staff member who had a positive influence on their career development.
Cuppari earned his bachelor’s degree in business administration with an emphasis in marketing from West Virginia University. He then moved to Atlanta to start his career in advertising and shifted into broader marketing roles at Earthlink and Coca-Cola Co. After more than a decade of work in the industry, he went back to West Virginia University and earned his Master of Science in integrated marketing communications.
Cuppari is focused on sharing his industry experience and supporting his students, regardless of whether they are pursuing a degree in marketing.
“My goal every single day is to bring the real world into the classroom,” Cuppari said. “My courses aren’t about memorization and theory. It’s more geared toward application and building those real-world skills.”
During his time at Coca-Cola, he was the client for the Terry College’s Digital Marketing Competition in 2016. Through that experience he was introduced to Terry College’s Jennifer Osbon and was inspired to pursue a career in academia. Five years later, he had the opportunity to start teaching part-time.
He now he teaches two courses on social media strategy and marketing principles as well a master-level course in the Terry College’s Master of Marketing Research program. He will also teach a new course in fall 2026 within the Terry Executive MBA program at the college’s Buckhead campus.
Cuppari credits his time as a youth soccer coach to helping him find success in academia.
“Coaching taught me how to be a leader to young adults, how I could be a mentor, how I could be that figure in the lives of a lot of players and how that coaching mentality translates directly into the teaching and mentorship in the classroom,” he said.
He finds satisfaction in helping students accomplish something they originally thought would not be possible.
“I’m a firm believer it’s never ‘I can’t,’” he said. “It’s just I have not done it yet.”
The late Lee Anne Seawell endowed this faculty recognition award, which has been presented annually since 2017. Seawell joined UGA in 1947 as one of the university’s first female administrators, and she worked in career services and student financial aid until her retirement in 1987.
“I’m humbled and very grateful that the students in the Class of 2025 thought of me and the relationships that I built in and out of the classroom,” Cuppari said. “Certainly, my primary job is to build their capability and teach, but I found more joy in the mentorship, the career coaching, the career advice, the resume skills workshops — some of the other things that I do outside of my normal teaching responsibility.”
For more information on career outcomes for the Class of 2025, visit https://career.uga.edu/outcomes.



