Brothers make business a family affair

How do two brothers from tiny Hopeful, Georgia, manage to take Atlanta’s entrepreneurial spirit to a new level? Well, ask the Shirah brothers, Benjie (BSFR ’07, MFR ’10) and Jamey (BBA ’10). Since leaving Athens, the business-savvy brothers have embarked on a number of successful endeavors, including The Ivy Buckhead and Atlanta-based companies Kill Cliff – The Recovery Drink™ and Vida-Flo: The Hydration Station. Now, the brothers are heading in a new direction – your feet.

This fall, Benjie and Jamey launched their latest project, JL The Brand, a flair-filled sock company. Together with friends, the brothers are working to add a little jazz to the mundane black and blue men’s suit with top-notch socks.

Designed with unique patterns and colors, JL The Brand offers affordable high quality socks that add a subtle yet sophisticated pop to any outfit. JL The Brand socks are the perfect gift for any guy this holiday season!

With the Shirah brothers’ keen eye for business development, these young alumni are sure make a lasting mark on Atlanta’s entrepreneurial scene.

Keep up with the Shirah’s businesses on social media:

@theivybuckhead
@govidaflo
@jlthebrand