Dawg-gone good gifts: Onward Reserve

For the people on your gift list who love the outdoors, college football and the South, look to one of Athens’ own: Onward Reserve. 

Onward Reserve is a specialty men’s apparel and lifestyle brand headquartered in Atlanta. The Onward Reserve experience mixes laid-back southern hospitality with a world-class retail atmosphere. Collections include men’s classic clothing, watches, shoes, sportswear and accessories. 

UGA alumni TJ Callaway (BBA’07) established Onward Reserve with the motto, “Live authentically.” During a hunting trip in Onward, Mississippi, Callaway crafted a vision for a brand that is laid-back, unwavering in quality and supportive of authentic experiences. Each season, Callaway carefully selects the collection of other brands with that vision in mind. The 2019 Bulldog 100 recognized Onward Reserve as one of the fastest-growing organizations owned or operated by UGA alumni. 

For the Dawg fan, give the gift of Red and Black with a Bulldog-printed polo ($115), a UGA needlepoint flask ($65) or a “Run the Damn Ball” hat ($34.95). For the outdoorsman, equip adventure with a new cooler or a pair of shades. For the well-dressed, browse the Thomasville collection.  

To explore Onward Reserve, you can shop online or visit one of Onward Reserve’s 12 locations throughout Georgia and the South.  

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The holidays have arrived! As you finish up your holiday shopping, we’re featuring UGA alumni-owned businesses that we can’t stop barking about. Give uniquely and support a Bulldog this holiday season with a Dawg-gone good gift.     

Want more Dawg-gone good gift ideas?

• Baylee Bakes
• Biolyte
• Gently Soap
• SculptHouse
• Sock Fancy
• Svaha