How do two brothers from tiny Hopeful, Georgia, manage to take Atlanta’s entrepreneurial spirit to a new level? Well, ask the Shirah brothers, Benjie (BSFR ’07, MFR ’10) and Jamey (BBA ’10). Since leaving Athens, the business-savvy brothers have embarked on a number of successful endeavors, including The Ivy Buckhead and Atlanta-based companies Kill Cliff – The Recovery Drink™ and Vida-Flo: The Hydration Station. Now, the brothers are heading in a new direction – your feet.
This fall, Benjie and Jamey launched their latest project, JL The Brand, a flair-filled sock company. Together with friends, the brothers are working to add a little jazz to the mundane black and blue men’s suit with top-notch socks.
With the Shirah brothers’ keen eye for business development, these young alumni are sure make a lasting mark on Atlanta’s entrepreneurial scene.
Keep up with the Shirah’s businesses on social media: