Jittery Joe’s to release UGA-themed coffee for the Dawgs

This Friday, Athens-based coffee company Jittery Joe’s is set to showcase its newest beverage, Attack the Day Coffee! The designers at The AdSmith, all of whom are UGA alumni, developed the ultimate can design to help the Bulldogs kick off the 2017 football season. Given that Jittery Joe’s head roaster, Charlie Mustard (MS ’97), is a UGA grad as well, it’s no surprise that this project is full of Bulldog pride!

The coffee can features the official Bulldog logo and the following description: “Jittery Joe’s Coffee Roasting company and UGA Athletics have teamed up to create a special coffee for the Bulldog Nation. Rich and smooth with a lively aroma, this dark roasted coffee brews a big, bold cup. Just what you need on your side when you Attack the Day! GO DAWGS!”

Kirk Smith (BFA ’85), president of The AdSmith, spent his time at UGA studying graphic design while working with his company part-time. Charlie Mustard earned his master’s degree in nutrition after attending Clemson as an undergraduate. What do the two have in common? They both root for the Dawgs on Saturdays and support their alma mater however they can.

Volunteering is of utmost importance to Kirk, who is a board member of the Cancer Foundation, Free to Breathe and the Clarke County Mentor Program. The AdSmith has generated numerous designs for the university, many of which help brand the UGA Athletic Association.

Charlie is a strong proponent of environmental and social consciousness. In fact, one of his go-to mottos is “the bike is the answer.” Jittery Joe’s has created custom blends for UGA in the past – including Terry College’s High Yield and other savory Bulldog blends.

To try out this limited edition coffee for yourself, head on over to your nearest Jittery Joe’s location on September 1! The product will also be available online at jitteryjoes.com.

Attack the Day Coffee is an officially licensed product in partnership with UGA Athletics. Thanks to Kirk and Charlie for helping bring the game day spirit alive – every day – for Bulldog fans!

Athens Alumni Office
Wray-Nicholson House
298 S. Hull Street
Athens, GA 30602
(706) 542-2251 | (800) 606-8786


Atlanta Alumni Center
Live Oak Square
3475 Lenox Road NE, Suite 870
Atlanta, GA 30326
(404) 814-8820


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