Traveling to Pasadena for the Rose Bowl? Be sure to attend the official Rose Bowl FanFest event beginning at 8:00 a.m.! This event does not require tickets and is free to attend. FanFest activities include interactive games, TVs, music and more. A variety of food and beverages will be available to purchase onsite. FanFest is located on the Brookside Golf Course to the north of the stadium. For more information, please call 626-577-3100 or click here.