Alex (BBA ’09) and Jonathan (BBA ’07, AB ’07) Torrey, brothers and co-founders of umano, share a passion for fashion and philanthropy. The brothers founded umano in 2011 in Athens, Georgia, a town they describe as “the place where southern soul meets the heart of indie rock.” The UGA graduates launched their social entrepreneurial venture with one simple idea at the core of their brand: fashion for good.
Through umano, which means ‘human; mankind; to show humanity and act humanely towards others’, Jonathan and Alex are dedicated to elevating everyday fashion essentials to create fashion with a purpose. Despite not having much fashion experience, the brothers set out to create fashion for good because they believe that every kid deserves a chance; it isn’t about geography, color or creed.
Their passion to create great fashion is equaled only by their drive to advocate for education by equipping children in impoverished communities with basic school supplies needed to succeed. umano visits dozens of partner schools in impoverished communities in the United States and abroad. The brand’s “virtuous cycle” starts and ends with a Giving Trip, where umano visits a partner school to give backpacks full of essential school supplies and collect drawings. Kids draw the brand’s signature PocketArt, which is featured on umano’s T-shirts and with every purchase, umano gives a backpack to students in Athens, Harlem, Los Angeles, Mexico and Peru, with a partnership in Haiti set to commence soon.
Friday, November 20 at 9:00 p.m., umano will be featured on the high-stakes reality show Shark Tank on ABC. Shark Tank is a television show that features The Sharks – tough, self-made, multi-millionaire and billionaire tycoons – as they invest in America’s best businesses and products. The Sharks give people a chance to chase the American dream, and potentially secure business deals that could make them millionaires. The brothers will pitch their unique concept and try to convince the panel of sharks that their company is worthy of an investment. Tune in to support Alex and Jonathan and see whether or not a Shark will join the umano team!
For more information regarding umano, please visit their website.