Sisters Ashley Steele (ABJ ’06), of Charlottesville, Virginia., and Cali Brutz (AB ’08), of Athens, Georgia., own and operate two businesses that are modernizing the wedding industry. Steele and Brutz began working together in 2008 at the ages of 24 and 22, respectively. At the time, Steele was planning her own wedding and Brutz was a photographer. During the wedding planning process, the pair identified a number of issues that arise for the soon-to-be brides. Looking to solve those issues sparked several entrepreneurial projects.
The duo’s latest venture, Borrowing Magnolia, uses a concept similar to that of Rent the Runway and Warby Parker in that brides will be able to rent wedding dresses for their big day directly from Borrowing Magnolia. The dresses available for rental will be provided by former brides who are interested in earning extra cash by lending their gown to another individual. Borrowing Magnolia ensures that the dresses are in good quality by limiting each dress to three rentals annually and five total. Sizes range from 0 to 24 and alterations are available as long as the changes are reversible
Borrowing Magnolia lives to serve the bride. The sisters ensure the brides-to-be that, “Borrowing Magnolia is committed to helping you find your dream gown, the way the modern bride does the dress. We make it easy for you to buy or borrow a designer gorgeous gown at a fraction of the retail cost, while still having a white-glove personalized boutique experience from start-to-finish. Look fabulous in your dream dress, save some cash, go green, and focus on what really matters on your wedding day. That’s what we’re all about.”
The sisters have obviously been bitten by the entrepreneurial bug and show no signs of stopping. This year, Borrowing Magnolia is expected to have over 800 dresses in their collection by the end of the year; the business was featured in the New York Times’ Style Section; and reality show producers are in talks of covering their business endeavors.
Congratulation to Ashley and Cali on their stellar sucess and best wishes as they continue to help women live their dream weddings.